Black Ops Advertising

Author: Mara Einstein
Publisher: Or Books
ISBN: 9781944869007
Format: PDF, Kindle
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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of sponsored content, a strategy whereby advertisers have become publishers and publishers create advertisingall under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers engage with us so that we share, share, SHAREthe ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make likes and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with friends, to always be on, even when it is to our physical and mental detriment."

Black Ops Advertising

Author: Mara Einstein
Publisher: OR Books
ISBN: 1682190439
Format: PDF, Kindle
Download Now
From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistinguishable from reporting, the Internet we rely on for news, opinions and even impartial sales content is now the ultimate corporate tool. Reader beware: content without a corporate sponsor lurking behind it is rare indeed. Black Ops Advertising dissects this rapid rise of “sponsored content,” a strategy whereby advertisers have become publishers and publishers create advertising—all under the guise of unbiased information. Covert selling, mostly in the form of native advertising and content marketing, has so blurred the lines between editorial content and marketing message that it is next to impossible to tell real news from paid endorsements. In the 21st century, instead of telling us to buy, buy, BUY, marketers “engage” with us so that we share, share, SHARE—the ultimate subtle sell. Why should this concern us? Because personal data, personal relationships, and our very identities are being repackaged in pursuit of corporate profits. Because tracking and manipulation of data make “likes” and tweets and followers the currency of importance, rather than scientific achievement or artistic talent or information the electorate needs to fully function in a democracy. And because we are being manipulated to spend time with technology, to interact with “friends,” to always be on, even when it is to our physical and mental detriment.

Brands of Faith

Author: Mara Einstein
Publisher: Routledge
ISBN: 1134130104
Format: PDF, ePub, Docs
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In a society overrun by commercial clutter, religion has become yet another product sold in the consumer marketplace, and faiths of all kinds must compete with a myriad of more entertaining and more convenient leisure activities. Brands of Faith argues that in order to compete effectively faiths have had to become brands – easily recognizable symbols and spokespeople with whom religious prospects can make immediate connections Mara Einstein shows how religious branding has expanded over the past twenty years to create a blended world of commerce and faith where the sacred becomes secular and the secular sacred. In a series of fascinating case studies of faith brands, she explores the significance of branded church courses, such as Alpha and The Purpose Driven Life, mega-churches, and the popularity of the televangelist Joel Olsteen and television presenter Oprah Winfrey, as well as the rise of Kaballah. She asks what the consequences of this religious marketing will be, and outlines the possible results of religious commercialism – good and bad. Repackaging religion – updating music, creating teen-targeted bibles – is justifiable and necessary. However, when the content becomes obscured, religion may lose its unique selling proposition – the very ability to raise us above the market.

Paid Owned Earned

Author: Nick Burcher
Publisher: Kogan Page Publishers
ISBN: 0749465638
Format: PDF, ePub, Docs
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The complexity of media that now sees multiple channels accessed through multiple devices has created major challenges for today's marketing and advertising professionals. Consumer time is split between TVs, laptops, iPads, X-Boxes and smartphones, with traditional media, websites, videos, social networks and apps all competing for attention, meaning it's difficult for brands to decide how best to reach and engage their audiences. Paid, Owned, Earned defines the constituents of each area of 'paid', 'owned' and 'earned' media and shows how they are linked together. It proposes a blueprint for how to think and navigate across this space using a framework made up of key elements such as communities and content, social media optimisation, seeding and viral distribution, broadcast mass media, social performance media and measurement.

The Culture of Connectivity

Author: Jose van Dijck
Publisher: Oxford University Press
ISBN: 0199970793
Format: PDF, Mobi
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Social media penetrate our lives: Facebook, YouTube, Twitter and many other platforms define daily habits of communication and creative production. This book studies the rise of social media, providing both a historical and a critical analysis of the emergence of major platforms in the context of a rapidly changing ecosystem of connective media. Author Jos? van Dijck offers an analytical prism that can be used to view techno-cultural as well as socio-economic aspects of this transformation as well as to examine shared ideological principles between major social media platforms. This fascinating study will appeal to all readers interested in social media.

Image Makers

Author: Robert Jackall
Publisher: University of Chicago Press
ISBN: 9780226389172
Format: PDF, Kindle
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Everywhere we turn, we are exhorted to spend money, join organizations, rally to causes, or express outrage. Image Makers is a comprehensive analysis of this age of modern advocacy-from commercials to public service ads to government propaganda-and its roots in advertising and public relations.

Show No Mercy

Author: Cindy Gerard
Publisher: Simon and Schuster
ISBN: 9781416566939
Format: PDF, Docs
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The sexy heroes of Black Ops, Inc., a covert private security team, sizzle in New York Times bestselling author Cindy Gerard's electrifying new romantic suspense series. THE SULTRY HEAT... Only two things can compel journalist Jenna McMillan back to Buenos Aires after terrorists held her captive there just months before: a rare interview with a shadowy billionaire and the memory of the dark and dangerous man who saved her.... HIDES THE DEADLIEST THREATS... Bad guys, bombs, and bullets are Gabriel Jones's way of life. But he'll never forget the brash redhead he rescued not so long ago...or the passionate kiss they shared before he sent her packing.... AND EXPOSES THE DEEPEST DESIRES. Now, forced together by a bombing at the National Congress, Jenna and Gabe confront the urgent longings that simmer between them. But this surprise meeting is no coincidence. A ruthless enemy stalks them with deadly precision. The question is...if they make it out alive, will Gabe turn his back on Jenna...again?

Black Ops Vietnam

Author: Robert Gillespie
Publisher: Naval Institute Press
ISBN: 1612510647
Format: PDF, Docs
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During the Vietnam War, the Military Assistance Command, Vietnam Studies and Observations Group (MACVSOG) was a highly-classified, U.S. joint-service organization that consisted of personnel from Army Special Forces, the Air Force, Navy SEALs, Marine Corps Force Reconnaissance units, and the CIA. This secret organization was committed to action in Southeast Asia even before the major build-up of U.S. forces in 1965 and also fielded a division-sized element of South Vietnamese military personnel, indigenous Montagnards, ethnic Chinese Nungs, and Taiwanese pilots in its varied reconnaissance, naval, air, and agent operations. MACVSOG was without doubt the most unique U.S. unit to participate in the Vietnam War, since its operational mandate authorized its missions to take place “over the fence” in North Vietnam, Laos, and Cambodia, where most other American units were forbidden to go. During its nine-year existence it managed to participate in most of the significant operations and incidents of the conflict. MACVSOG was there during the Gulf of Tonkin incidents, during air operations over North Vietnam, the Tet Offensive, the secret bombing of and ground incursion into Cambodia, Operation Lam Son 719, the Green Beret murder case, the Easter Invasion, the Phoenix Program, and the Son Tay POW Raid. The story of this extraordinary unit has never before been told in full and comes as a timely blueprint for combined-arms, multi-national unconventional warfare in the post-9/11 age. Unlike previous works on the subject, Black Ops, Vietnam is a complete chronological history of the unit drawn from declassified documents, memoirs, and previous works on the subject, which tended to focus only on particular aspects of the unit’s operations.

The Man Who Sold America

Author: Jeffrey L. Cruikshank
Publisher: Harvard Business Press
ISBN: 1422161773
Format: PDF
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We live in an age of persuasion. Leaders and institutions of every kind--public and private, large and small--must compete in the marketplace of images and messages. This has been true since the advent of mass media, from broad circulation magazines and radio through the age of television and the internet. Yet there have been very few true geniuses at the art of mass persuasion in the last century. In public relations, Edward Bernays comes to mind. In advertising, most Hall-of-Famers--J. Walter Thomson, David Ogilvy, Bill Bernbach, Bruce Barton, Ray Rubicam, and others--point to one individual as the "father" of modern advertising: Albert D. Lasker. And yet Lasker--unlike Bernays, Thomson, Ogilvy, and the others--remains an enigma. Now, Jeffrey Cruikshank and Arthur Schultz, having uncovered a treasure trove of Lasker's papers, have written a fascinating and revealing biography of one of the 20th century's most powerful, intriguing, and instructive figures. It is no exaggeration to say that Lasker created modern advertising. He was the first influential proponent of "reason why" advertising, a consumer-centered approach that skillfully melded form and content and a precursor to the "unique selling proposition" approach that today dominates the industry. More than that, he was a prominent political figure, champion of civil rights, man of extreme wealth and hobnobber with kings and maharajahs, as well as with the likes of Albert Einstein and Eleanor Roosevelt. He was also a deeply troubled man, who suffered mental collapses throughout his adult life, though was able fight through and continue his amazing creative and productive activities into later life. This is the story of a man who shaped an industry, and in many ways, shaped a century.