Utilizing Consumer Psychology in Business Strategy

Author: Dalgic, Tevfik
Publisher: IGI Global
ISBN: 1522534490
Format: PDF, ePub
Download Now
Consumer behavior is becoming increasingly complex in the current global market. A broader understanding of the psychologically driven motivation of consumers and characteristics of the consumer decision-making process is vital for effective customer engagement. Utilizing Consumer Psychology in Business Strategy provides emerging research on consumer behavior and decision-making processes through the lens of business advancement and innovation. While highlighting topics such as brand personality, consumer perception, and marketing strategy, this publication explores various types of consumer behavior and methods to maximize benefits and efficiency. This book is an important resource for business administrators, managers, practitioners, academics, and students seeking emerging research on the consumer markets.

Brand esSense

Author: Neil Gains
Publisher: Kogan Page Publishers
ISBN: 074947002X
Format: PDF, Mobi
Download Now
Branding has reached a new frontier. In the future brands will have to appeal to more than one or two of the classic five senses. Branding expert Neil Gains shows both the science and the practical applications of how this can be done, and links symbolism and storytelling to sensory experience in brand marketing. Drawing on the latest research and design thinking he shows how brands can link storytelling archetypes and symbolism to customer experience to build a multi-sense phenomenon,. This groundbreaking book provides innovative branding tools for evaluating where a brand is on the sensory and storytelling scale, analyzing its potential and giving it a clear pathway to optimizing its unique sensory appeal.

Designing Brand Identity

Author: Alina Wheeler
Publisher: John Wiley & Sons
ISBN: 1118418743
Format: PDF, ePub
Download Now
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

From Chinese Brand Culture to Global Brands

Author: W. Zhiyan
Publisher: Springer
ISBN: 1137276355
Format: PDF, ePub
Download Now
From Chinese Brand Culture to Global Brands examines branding from the Chinese perspective, and predicts that China's greatest brands are poised for global dominance.

Understanding Aesthetics for the Merchandising and Design Professional

Author: Ann Marie Fiore
Publisher: A&C Black
ISBN: 1563678098
Format: PDF, Docs
Download Now
Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer.

Nation Branding

Author: Keith Dinnie
Publisher: Routledge
ISBN: 1317681940
Format: PDF, ePub, Docs
Download Now
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice, in which the principles of brand management are applied to countries rather than companies. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions. Updates to this edition: New international cases of countries as diverse as China, United Arab Emirates, Ghana, Cuba, India, Great Britain and many more; New contributions from distinguished scholars, diplomats and businesspeople providing a range of case studies, practitioner insights and academic perspectives; New Companion Website to support the book featuring instructor aids such as PowerPoint presentations for each chapter and an instructor manual; This much-anticipated update to an influential book is an essential introduction to nation branding for students and policy makers.

Graphis design annual 2007

Author: B. Martin Pedersen
Publisher: Graphis Press
ISBN:
Format: PDF, Kindle
Download Now
Design Annual 2007 is the latest edition of the definitive show-case of design, featuring over 300 of the year's most outstanding designs in a variety of disciplines. Distinctive achievements in categories including Corporate Identity, Exhibits, Interactive, Letterhead, Packaging, and Typography are featured, presenting an amazing variety of graphic excellence.

Exit West

Author: Mohsin Hamid
Publisher: Penguin
ISBN: 0735212171
Format: PDF, ePub, Docs
Download Now
An instant New York Times Bestseller "It was as if Hamid knew what was going to happen to America and the world, and gave us a road map to our future... At once terrifying and ... oddly hopeful." -Ayelet Waldman, The New York Times Book Review "Moving, audacious, and indelibly human." -Entertainment Weekly, "A" rating "A breathtaking novel...[that] arrives at an urgent time." -NPR.org As featured in the Skimm, on Late Night with Seth Meyers, Fresh Air, PBS Newshour, the cover of the New York Times Book Review, and more, an astonishingly visionary love story that imagines the forces that drive ordinary people from their homes into the uncertain embrace of new lands. In a country teetering on the brink of civil war, two young people meet--sensual, fiercely independent Nadia and gentle, restrained Saeed. They embark on a furtive love affair, and are soon cloistered in a premature intimacy by the unrest roiling their city. When it explodes, turning familiar streets into a patchwork of checkpoints and bomb blasts, they begin to hear whispers about doors--doors that can whisk people far away, if perilously and for a price. As the violence escalates, Nadia and Saeed decide that they no longer have a choice. Leaving their homeland and their old lives behind, they find a door and step through. . . . Exit West follows these remarkable characters as they emerge into an alien and uncertain future, struggling to hold on to each other, to their past, to the very sense of who they are. Profoundly intimate and powerfully inventive, it tells an unforgettable story of love, loyalty, and courage that is both completely of our time and for all time.

How to Launch a Brand Ed 2

Author: Fabian Geyrhalter
Publisher:
ISBN: 9780989646130
Format: PDF, Kindle
Download Now
Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this revised and expanded second edition of the book we share expert insights based on nearly two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the four key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make key branding decisions along the way.