Brand Identity Breakthrough

Author: Gregory Diehl
Publisher:
ISBN: 9781945884207
Format: PDF, ePub, Mobi
Download Now
Does your business have a story to tell? It should! From the moment you first opened your doors, you began crafting it. With every new product you release, you carve out an even more unique niche in your industry. This all builds up to one thing--brand identity. Does yours stand out from the crowd? With a decade of experience studying businesses across the world, Diehl has unlocked the key to creating innovative brand identities and distinct business stories. In Brand Identity Breakthrough, you and your small business will learn how to develop a strong brand identity by combining your personality and values with the functionality of your products, becoming an irreplaceable brand and company. Whether you lead a growing company, or are just starting out, Brand Identity Breakthrough will give you a smarter way to think about product development flow, branding, brand mapping strategy, and business model generation. With proven, and well-organized logic, it will set you on the path to selling more--and at higher prices--giving the customers exactly what they want and sending your profits through the roof. In Brand Identity Breakthrough, you will learn... -How to incorporate a unique selling proposition into your branding -The best methods for selling products to customers as a small business -How to use business storytelling to sell products in both physical and online marketplaces Table of Contents Section I: Why Identity Matters Chapter 1: Can You Tell a Good Story? (The Importance of Business Storytelling) Chapter 2: When Good Ideas Fail Chapter 3: Why Entrepreneurs Fail to See Their Own Value Chapter 4: Why Others Fail to See Your Value Section II: Creating Your Brand Identity Chapter 5: Uncovering Your Core Values Chapter 6: Developing a Unique Selling Proposition Chapter 7: Crafting Your Personality Profile Chapter 8: Knowing Your Target Audience Section III: Telling Your Story to the World Chapter 9: How to Sell Who You Are (Your Brand Identity as a Sales Pitch) Chapter 10: How to Speak with Clarity, Authority, & Authenticity Chapter 11: How to Display Your Character Through Writing Chapter 12: How to Educate Your Audience About Your Brand Identity Section IV: Brand Identity Case Studies Case Study #1: Rebranding a Whole Industry's Adversarial Image Case Study #2: Pre-Seeding a Two-Sided Marketplace for Launch Case Study #3: Turning a Charitable Project into a Profitable Movement Case Study #4: Skyrocketing a Personal Brand through Narrative Focus Case Study #5: Embracing Personality in a Technical Niche Section V: Resources for Prospective Entrepreneurs Appendix 1: Entrepreneurial Terms Defined Appendix 2: 50 Useful Starting Questions for New Entrepreneurs Appendix 3: Making Money Online

How to Build Self Discipline

Author: Martin Meadows
Publisher: Meadows Publishing
ISBN:
Format: PDF
Download Now
How to Develop Self-Discipline, Resist Temptations and Reach Your Long-Terms Goals If you want to make positive changes in your life and achieve your long-term goals, I can’t think of a better way to do it than to learn how to become more self-disciplined. Science has figured out a lot of interesting aspects of self-discipline and willpower, but most of this knowledge is buried deep inside long and boring scientific papers. If you’d like to benefit from these studies without actually reading them, this book is for you. I’ve done the job for you and researched the most useful and viable scientific findings that will help you improve your self-discipline. Here are just a couple things you will learn from the book: - what a bank robber with lemon juice on his face can teach you about self-control. The story will make you laugh out loud, but its implications will make you think twice about your ability to control your urges. - how $50 chocolate bars can motivate you to keep going when faced with an overwhelming temptation to give in. - why President Obama wears only gray and blue suits and what it has to do with self-control (it’s also a possible reason why the poor stay poor). - why the popular way of visualization can actually prevent you from reaching your goals and destroy your self-control (and what to do instead). - what dopamine is and why it’s crucial to understand its role to break your bad habits and form good ones. - 5 practical ways to train your self-discipline. Discover some of the most important techniques to increase your self-control and become better at resisting instant gratification. - why the status quo bias will threaten your goals and what to do to reduce its effect on your resolutions. - why extreme diets help people achieve long-term results, and how to apply these findings in your own life. - why and when indulging yourself can actually help you build your self-discipline. Yes, you can stuff yourself (from time to time) and still lose weight. Instead of sharing with you the detailed "why" (with confusing and boring descriptions of studies), I will share with you the "how" – advice that will change your life if you decide to follow it. You too can master the art of self-discipline and learn how to resist temptations. Your long term goals are worth it. Scroll up and buy the book now. As a gift for buying my book, you'll get my another book, "Grit: How to Keep Going When You Want to Give Up." Keywords: Develop self discipline, willpower and self discipline, self-discipline, self control books, stress, reach your goals, self-control, achieve your goals, instant gratification, long term goals, goal setting success, goal setting books, how to reach your goals, how to achieve your goals, persistence, how not to give up, stick to a diet, stay motivated, build habits, delayed gratification, personal development

Reinventing Yourself

Author: Mario Alonso Puig
Publisher: Marshall Cavendish International Asia Pte Ltd
ISBN: 9814408859
Format: PDF, ePub
Download Now
We all face obstacles and problems in life which often brings us to a standstill. Many people do not know what to do when their relationships go wrong, for example. Others would like to be more daring, more decisive or more successful. Yet, something gets in the way and they finally give up. When faced with adverse or unfamiliar circumstances, our natural reaction is to become anxious and negative. A No.1 bestseller in Spain already (over 30,000 copies sold since May 2010), this book is designed to transform your outlook to life. By examining how the human brain works and seeing what is hidden in the depths of our minds, the author demonstrates how we can transcend the limits that our mind sets us. And consequently, we can control and overcome those automatic reactions (of fear and anxiousness) when faced with obstacles and problems in our daily lives. Reinventing yourself does not mean becoming someone different, but instead, it means bringing our real self to the surface. It is in this new area of possibilities where creativity flows, along with the confidence and energy to transform our outlook to life.

The Selection

Author: Kiera Cass
Publisher: Harper Collins
ISBN: 0062059955
Format: PDF, Mobi
Download Now
The first book in the captivating, #1 New York Times bestselling Selection series! Discover a breathless fairy-tale romance with swoon-worthy characters, glittering gowns, fierce intrigue, and a dystopian world that will captivate readers who loved Veronica Roth’s Divergent, Ally Condie’s Matched, and Lauren Oliver’s Delirium. For thirty-five girls, the Selection is the chance of a lifetime. The opportunity to escape a rigid caste system, live in a palace, and compete for the heart of gorgeous Prince Maxon. But for America Singer, being Selected is a nightmare. It means turning her back on her secret love with Aspen, who is a caste below her, and competing for a crown she doesn’t want. Then America meets Prince Maxon—and realizes that the life she’s always dreamed of may not compare to a future she never imagined.

Anarchy

Author: Errico Malatesta
Publisher:
ISBN: 9781911405306
Format: PDF, Kindle
Download Now
Malatesta was an Italian anarchist and writer (1853-1932), who lived much of his life in exile. Originally published in 1891, 'Anarchy' outlines the tenets of the anarchist movement which advocates replacing government (which tends to serve a privileged few) with small self-governing communities run on mutual cooperation.

Why Nations Fail

Author: Daron Acemoglu
Publisher: Broadway Business
ISBN: 0307719227
Format: PDF, ePub
Download Now
An award-winning professor of economics at MIT and a Harvard University political scientist and economist evaluate the reasons that some nations are poor while others succeed, outlining provocative perspectives that support theories about the importance of institutions. Reprint.

Awaken Your Inner Hero

Author: Victor Hugo Manzanilla
Publisher: Grupo Nelson
ISBN: 0718098471
Format: PDF, Mobi
Download Now
ENGLISH EDITION: Live the story of your life at the highest level. If you received an unexpected call to make a film about your life, would it be a captivating film, full of risk, battles, and victory? Or would it be one of those films where people leave the theater before it’s finished? We’ve all heard great stories about famous heroes, those men and women who have gone down in history having made a difference. But what might be said about your life? Could you make it into one of those great stories? Awaken Your Inner Hero is a call to adventure, to get out of your comfort zone and take the kind of risks that will lead you to radically change the way you are living your life. Based on the “hero’s journey” and on universal principles that have been used by poets, writers, and directors to create great stories, the author unveils seven steps that will help you make your deepest desires come true and develop a story worth telling. You will discover life has great things waiting for you, if you are bold enough to go after them. Beyond the routine of the day-to-day, there is a longing within you that motivates you to give everything inside of you to fulfill a purpose, to immerse yourself in your own story, to live your life with success and meaning, to awaken your inner hero.

Code

Author: Lawrence Lessig
Publisher: Lawrence Lessig
ISBN: 0465039146
Format: PDF, ePub, Mobi
Download Now
There’s a common belief that cyberspace cannot be regulated-that it is, in its very essence, immune from the government’s (or anyone else’s) control. Code, first published in 2000, argues that this belief is wrong. It is not in the nature of cyberspace to be unregulable; cyberspace has no "nature.” It only has code-the software and hardware that make cyberspace what it is. That code can create a place of freedom-as the original architecture of the Net did-or a place of oppressive control. Under the influence of commerce, cyberspace is becoming a highly regulable space, where behavior is much more tightly controlled than in real space. But that’s not inevitable either. We can-we must-choose what kind of cyberspace we want and what freedoms we will guarantee. These choices are all about architecture: about what kind of code will govern cyberspace, and who will control it. In this realm, code is the most significant form of law, and it is up to lawyers, policymakers, and especially citizens to decide what values that code embodies. Since its original publication, this seminal book has earned the status of a minor classic. This second edition, or Version 2.0, has been prepared through the author’s wiki, a web site that allows readers to edit the text, making this the first reader-edited revision of a popular book.

25 Essential Bible Verses for Christian Business Leaders

Author: Ivan G. Thompson
Publisher: Bublish, Inc.
ISBN: 1946229245
Format: PDF, Kindle
Download Now
I am writing this book to help Christian leaders in the workplace. I want to share how I applied foundational management principles that I found in the Bible to bring me success in the workplace. This journal is intended to be a tool to serve you as a Christian leader to help you grow in wisdom and grow in your ability to use the scriptures and the leading of the Holy Spirit to guide you to success in whatever leadership position in which you find yourself. I have called it a journal because it is my hope that certain entries will cause you to take pause and reflect on your leadership style, your approach to certain things and take a few notes that will help you to become more successful.