Diffusion of Innovations 4th Edition

Author: Everett M. Rogers
Publisher: Simon and Schuster
ISBN: 9781451602470
Format: PDF, Mobi
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Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

Health Behavior and Health Education

Author: Karen Glanz
Publisher: John Wiley & Sons
ISBN: 0470432489
Format: PDF, ePub
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Resources for teaching and learning are posted at tinyurl.com/Glanz4e and www.med.upenn.edu/hbhe4. This fourth edition of the classic book, Health Behavior and Health Education: Theory, Research, and Practice provides a comprehensive, highly accessible, and in-depth analysis of health behavior theories that are most relevant to health education. This essential resource includes the most current information on theory, research, and practice at individual, interpersonal, and community and group levels. This edition includes substantial new content on current and emerging theories of health communication, e-health, culturally diverse communities, health promotion, the impact of stress, the importance of networks and community, social marketing, and evaluation.

Planning Health Promotion Programs

Author: L. Kay Bartholomew Eldredge
Publisher: John Wiley & Sons
ISBN: 111903549X
Format: PDF, Kindle
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Preceded by Planning health promotion programs / L. Kay Bartholomew ... [et al.]. 3rd ed. c2011.

Theories of the Policy Process

Author: Paul A. Sabatier
Publisher: Hachette UK
ISBN: 0813349273
Format: PDF, Mobi
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Theories of the Policy Process provides a forum for experts in the most established and widely used theoretical frameworks in policy process research to present the basic propositions, empirical evidence, latest updates, and promising future research opportunities of each framework. This well-regarded volume covers such enduring classics as Multiple Streams (Herweg et al.), Punctuated Equilibrium (Baumgartner et al.), Advocacy Coalition Framework (Jenkins-Smith et al.), Institutional Analysis and Development Framework (Schlager and Cox), and Policy Diffusion (Berry and Berry), as well as two newer theories-Policy Feedback (Mettler and SoRelle) and Narrative Policy Framework (Shanahan et al.). The fourth edition includes discussion of global and comparative perspectives in each theoretical chapter plus a brand-new chapter that explores how these theories have been adapted for, and employed in, non-American and non-Western contexts. An expanded introduction and revised conclusion fully examines and contextualizes the history, trajectories, and functions of public policy research. Since its first publication in 1999, Theories of the Policy Process has been, and remains, the quintessential gateway to the field of policy process research for students, scholars, and practitioners.

Applying Communication Theory for Professional Life

Author: Marianne Dainton
Publisher: SAGE Publications
ISBN: 1483322696
Format: PDF, ePub, Mobi
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This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. In every chapter, authors Marianne Dainton and Elaine D. Zelley illustrate how theory is applied in a variety of professional settings through real-world case studies.

Intermediate Physics for Medicine and Biology

Author: Russell K. Hobbie
Publisher: Springer
ISBN: 3319126822
Format: PDF, ePub
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This classic text has been used in over 20 countries by advanced undergraduate and beginning graduate students in biophysics, physiology, medical physics, neuroscience, and biomedical engineering. It bridges the gap between an introductory physics course and the application of physics to the life and biomedical sciences. Extensively revised and updated, the fifth edition incorporates new developments at the interface between physics and biomedicine. New coverage includes cyclotrons, photodynamic therapy, color vision, x-ray crystallography, the electron microscope, cochlear implants, deep brain stimulation, nanomedicine, and other topics highlighted in the National Research Council report BIO2010. As with the previous edition, the first half of the text is primarily biological physics, emphasizing the use of ideas from physics to understand biology and physiology, and the second half is primarily medical physics, describing the use of physics in medicine for diagnosis (mainly imaging) and therapy. Prior courses in physics and in calculus are assumed. Intermediate Physics for Medicine and Biology is also ideal for self study and as a reference for workers in medical and biological research. Over 850 problems test and enhance the student's understanding and provide additional biological examples. A solutions manual is available to instructors. Each chapter has an extensive list of references.

Encyclopedia of Information Science and Technology Third Edition

Author: Khosrow-Pour, Mehdi
Publisher: IGI Global
ISBN: 1466658894
Format: PDF, Docs
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"This 10-volume compilation of authoritative, research-based articles contributed by thousands of researchers and experts from all over the world emphasized modern issues and the presentation of potential opportunities, prospective solutions, and future directions in the field of information science and technology"--Provided by publisher.

Physical Metallurgy Principles SI Version

Author: Reza Abbaschian
Publisher: Cengage Learning
ISBN: 1111805032
Format: PDF, ePub
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This comprehensive, student friendly text is intended for use in an introductory course in physical metallurgy and is designed for all engineering students at the junior or senior level. The approach is largely theoretical but all aspects of physical metallurgy and behavior of metals and alloys are covered. The treatment used in this textbook is in harmony with a more fundamental approach to engineering education. An extensive revision has been done to insure that the content remains the standard for metallurgy engineering courses worldwide. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.