Grit to Great

Author: Linda Kaplan Thaler
Publisher: Crown Business
ISBN: 080413913X
Format: PDF, ePub, Mobi
Download Now
In Grit to Great, Linda Kaplan Thaler and Robin Koval tackle a topic that is close to their hearts, one that they feel is the real secret to their own success in their careers--and in the careers of so many people they know and have met. And that is the incredible power of grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness. We are all dazzled by the notion that there are some people who get ahead, who reach the corner office because they are simply gifted, or well-connected, or both. But research shows that we far overvalue talent and intellectual ability in our culture. The fact is, so many people get ahead--even the gifted ones--because they worked incredibly hard, put in the thousands of hours of practice and extra sweat equity, and made their own luck. And Linda and Robin should know--they are two girls from the Bronx who had no special advantages or privileges and rose up through their own hard work and relentless drive to succeed to the top of their highly competitive profession. In a book illustrated with a cornucopia of stories and the latest research on success, the authors reveal the strategies that helped them, and countless others, succeed at the highest levels in their careers and professions, and in their personal lives. They talk about the guts--the courage--necessary to take on tough challenges and not give up at the first sign of difficulty. They discuss the essential quality of resiliency. Everyone suffers setbacks in their careers and in life. The key, however, is to pick yourself up and bounce back. Drawing on the latest research in positive psychology, they discuss why optimists do better in school, work, and on the playing field--and how to reset that optimistic set point. They talk about industriousness, the notion that Malcolm Gladwell popularized with the 10,000-hour rule in his book Outliers. Creativity theorist Mihaly Csikszentmihalyi believes it takes a minimum of 10 years for one's true creative potential to be realized. And the authors explore the concept of tenacity--the quality that allows us to remain focused and avoid distraction in order to get the job done--an increasingly difficult task in today's fragmented, cluttered, high-tech, connected world. Written in the same short, concise format as The Power of Nice and leavened with the natural humor that characterizes Linda's and Robin's lives--and books--Grit to Great is destined to be the book everyone in business needs.

Grit to Great

Author: Linda Kaplan Thaler
Publisher: Crown Business
ISBN: 0804139121
Format: PDF, Mobi
Download Now
Thaler and Koval feel that grit, perseverance, perspiration, determination, and sheer stick-to-it-tiveness is the real secret to their own success in their careers-- and can be in yours. Research shows that we far overvalue talent and intellectual ability in our culture. Many people get ahead because they work incredibly hard, put in thousands of hours of practice and extra sweat equity, and made their own luck. Discover the powers that can help you succeed: the courage necessary to take on tough challenges and not give up at the first sign of difficulty. The essential quality of resiliency. And how to reset your optimistic set point.

The Power of Nice

Author: Linda Kaplan Thaler
Publisher: Crown Business
ISBN: 9780385520157
Format: PDF, ePub, Docs
Download Now
Linda Kaplan Thaler and Robin Koval have moved to the top of the advertising industry by following a simple but powerful philosophy: it pays to be nice. Where so many companies encourage a dog eat dog mentality, the Kaplan Thaler Group has succeeded through chocolate and flowers. In THE POWER OF NICE, through their own experiences and the stories of other people and businesses, they demonstrate why, contrary to conventional wisdom, nice people finish first. Turning the well-known adage of “Nice Guys Finish Last” on its ear, THE POWER OF NICE shows that “nice” companies have lower employee turnover, lower recruitment costs, and higher productivity. Nice people live longer, are healthier, and make more money. In today’s interconnected world, companies and people with a reputation for cooperation and fair play forge the kind of relationships that lead to bigger and better opportunities, both in business and in life. But being nice doesn’t mean acting wimpy. In fact, nice may be the toughest four-letter word you’ll ever encounter. Kaplan Thaler and Koval illustrate the surprising power of nice with an array of real-life examples from the business arena as well as from their personal lives. Most important, they present a plan of action covering everything from creating a positive impression to sweetening the pot to turning enemies into allies. Filled with inspiration and suggestions on how to supercharge your career and expand your reach in the workplace, THE POWER OF NICE will transform how you live and work.

Bang

Author: Linda Kaplan Thaler
Publisher: Crown Business
ISBN: 0307423514
Format: PDF, Docs
Download Now
The founders of one of today's hottest, most innovative advertising agencies explain how to ignite the kind of marketing explosions that will capture customers' attention. Linda Kaplan Thaler, the CEO and Chief Creative Officer of the Kaplan Thaler Group, is the brains behind a host of memorable and highly successful ads, from the irresistibly sentimental "Kodak moment" campaign to Herbal Essences' "totally organic experience" to, most recently, the irrepressible AFLAC duck. In Bang!, Kaplan Thaler and Robin Koval of the Kaplan Thaler Group, currently ranked as the fastest-growing ad agency in the country, offer the kind of out-of-the-box thinking and proven strategies that marketers anywhere can use to create loud, clear, attention-grabbing messages about their products and services. Presenting an arsenal of "big bang" ideas, the authors discuss how to create a memorable publicity hook and how to design attention-grabbing packaging that taps into consumers' innermost desires. They interweave entertaining accounts of their successes and failures, as well as those of other companies to suggest specific ways to establish an atmosphere conducive to innovative breakthroughs--why having "enough" time to work on a project can be a disadvantage, and why having a small staff in a cramped space is often the best way to come up with big ideas. Full of colorful anecdotes and inspiring accounts of campaigns that have catapulted revenues and increased market shares, Bang! shows how to create a marketing campaign that rises above the banal barrage of commercials to create a genuine marketing explosion. From the Hardcover edition.

The Power of Small

Author: Linda Kaplan Thaler
Publisher: Crown Business
ISBN: 9780385529440
Format: PDF, Docs
Download Now
The authors of the national bestseller The Power of Nice once again tackle conventional wisdom with a provocative and counterintuitive book about the importance of sweating the small stuff in our lives and in our careers. Our smallest actions and gestures often have outsized impact on our biggest goals. Did you double-check that presentation one last time, or hold the elevator for a stranger? Going that extra inch--whether with a client, customer, family member, or friend--speaks volumes to others about our talent, personality, and motivations. After all, if we can’t take care of the small details, how can we be counted on to deliver when it really matters? In today’s challenging times, bigger isn’t always better. In fact, it’s often the baby steps that put us on the path to delivering a true competitive advantage. The real secret to getting ahead in life and in our careers is to refocus our attention on the small details that, if disregarded, can sabotage a multimillion-dollar ad campaign or undermine your most important relationships. Kaplan Thaler and Koval show how to get more of what you want with surprisingly less than you’d imagine. Written in the same entertaining, story-driven style that made The Power of Nice the go-to book for finishing first, The Power of Small demonstrates how all of us can harness the power of small to improve and reinvent our lives. It’s the ultimate guide to shrinking your outlook to broaden your horizons.

Stronger

Author: George Everly Jr.
Publisher: AMACOM
ISBN: 0814436056
Format: PDF, Mobi
Download Now
Professional athletes, surgeons, first responders-all perform remarkable feats in the face of intense stress. Why do they thrive under pressure, while others succumb? What separates the two is attitude. Resilient people meet adversity head-on and bounce back from setbacks. They seem to naturally exude an inner strength-but studies show that resilience is something that anyone can build. Analyzing the heroic exploits of U.S. Navy SEALs and others who succeed against all odds, Stronger identifies five factors that combine to unlock deep reserves of personal power: Active optimism-believe that you can change things for the better * Decisive action-you can't succeed if you don't take the leap * Moral compass-face any challenge with clear guiding principles * Relentless tenacity-try, try again * Interpersonal support-gain strength from those around you Drawing on the unique perspective of a standout team of authors (a stress management expert, a skilled entrepreneur, and a Navy SEAL), Stronger explores the science behind resilience and explains how you can develop this vital trait for yourself. Whatever your profession, today's demanding world calls for a special kind of strength. This revealing book holds the key.

Performing Under Pressure

Author: Hendrie Weisinger
Publisher: Crown Pub
ISBN: 0804136726
Format: PDF, ePub, Docs
Download Now
Offers more than 20 different strategies to use to downplay and reduce the feelings of stress while under pressure in both personal and professional situations, from public speaking, sales presentations to job interviews and even playing a friendly, but competitive, game of golf. 40,000 first printing.

The Fred Factor

Author: Mark Sanborn
Publisher: Crown Business
ISBN: 038551364X
Format: PDF
Download Now
Seize the chance to be extraordinary. Who has made the biggest difference in your life? Whose words and actions have uplifted and motivated you to excel? Chances are it was someone like Fred the postman--so outstanding in his service that Mark Sanborn realized this mail carrier could be an example for any person wanting to be extraordinary. The “Fred factor” is summarized by four principles that will release fresh energy, enthusiasm, and creativity in your career and life: • Make a Difference • Build Relationships • Create Value • Reinvent Yourself You, too, can apply The Fred Factor to enrich the lives of customers, co-workers, friends, and family members, as well as reach new levels of personal success yourself. Sanborn also shows how to discover and develop other “Freds. Why not become a “Fred” yourself? You will turn the ordinary moments of life into extraordinary opportunities to make a difference in the world. From the Hardcover edition.

Getting Grit

Author: Caroline Adams Miller
Publisher: Sounds True
ISBN: 1622039211
Format: PDF, ePub, Docs
Download Now
Grow Your Grit—How You Can Develop the Critical Ingredient for Success Grit—defined as our perseverance and passion for long-term goals—is now recognized as one of the key determinants for achievement and life satisfaction. In an age that provides us with a never-ending stream of distractions and quick-and-easy solutions, how do we build this essential quality? “This book is designed to help you screen out the spam of life and cultivate authentic grit in every setting,” writes Caroline Miller. With Getting Grit, this bestselling author brings you an information-rich and practical guide for developing the qualities needed to persevere over obstacles—not just toughness and passion, but also humility, patience, and kindness. Join her as she shares research-based insights and practices on: • Learning grit—how you can enhance your willpower and rewire your brain for resilience • The key traits of gritty people—what the latest research reveals • The three kinds of “false grit” and how to recognize them in yourself • The courage to fail—tools for turning your setbacks into your greatest teachers • Daring to dream big—guidance for building your capacity to take risks and aim higher • No one succeeds alone—tips for gathering your support team and inspiring others • The role of self-compassion, gratitude, and spirituality in building grit “I’ve come to believe that gritty behavior is a positive force that does more than help us rise to our own challenges,” writes Caroline Miller. “When we embody the best qualities of grit, we become a role model for others who want to become better people, and help them awaken greater possibilities for themselves.” Whether you’re seeking to grow beyond your limits at work, at home, on the sporting field, or in any leadership role, Getting Grit is a powerful resource to help you bring out the qualities that will help you succeed and thrive.

Chief Customer Officer 2 0

Author: Jeanne Bliss
Publisher: John Wiley & Sons
ISBN: 1119047609
Format: PDF, Kindle
Download Now
5 Leadership Competencies To Build Your Customer-Driven Growth Engine Chief Customer Officer 2.0 is a hands-on resource packed with tools for Chief Customer Officers and leadership to work together to earn customer-driven growth. A sequel to the 2006 classic Chief Customer Officer, this new update, with over 90 percent new material, is based on Jeanne Bliss's twenty-five years of extensive experience as a Chief Customer Officer, and her work coaching Chief Customer Officers and executive teams for the past ten years. Chief Customer Officer 2.0 is based on a five-competency framework that successfully launched multitudes of Fortune 100 and Fortune 500 companies through their customer experience transformations. The framework addresses the issues that remain prominent, including siloed organizations and the need for clear goals and metrics, as well as new factors, like social media, that have altered the customer relations dynamic forever. You'll learn the five key competencies embraced by world-class leaders and the role of the Chief Customer Officer in uniting the organization to build and embrace these new competencies. This book provides practical guidance on how to make those competencies part of the way your company develops products, goes to market, enables and rewards people, and conducts annual planning. The discussion includes an exploration of what goes wrong in companies that stumble, so you can sidestep their mistakes and avoid their fate. By embracing employees and customers, and delivering an experience they want to have again, you'll pave the way for lasting success and drive better business decisions. Over the past decade, consumers have gained unprecedented power to speak out directly, forever changing the way companies relate to their customers. The customer experience has become a major driving force behind business growth, and this book provides a framework for making it a part of every aspect of doing business. Treat your customers like the assets they are Craft a more comprehensive customer care strategy Avoid the common pitfalls that cause major damage Unify the company around the customer experience With concrete, practical advice updated for the changing consumer landscape, Chief Customer Officer 2.0 is an essential resource for every leader accountable for the customer experience.