Guerrilla Marketing to Heal the World

Author: Jay Conrad Levinson
Publisher: Morgan James Publishing
ISBN: 1630476595
Format: PDF, ePub, Docs
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Create a Better World Through the Power of Profit! Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don’t have to just imagine; you can make it real. "Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You’ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to: Create projects (and products) that accomplish social change, profitability, and cost reduction all at once Green your company in ways that save money and make money Gain enormous positive reputation as a visionary company worth supporting Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to core principles Turn marketing from a cost to a revenue stream Embrace abundance and transformation---and stop worrying about market share

Powerful Beyond Measure

Author: Cynthia E. Mazzaferro
Publisher: Morgan James Publishing
ISBN: 1683501519
Format: PDF, ePub
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Powerful Beyond Measure is a complete transformational guide to living a life of authenticity and abundance that’s deeply rooted in love, acceptance, compassion, and kindness. Readers learn how to discover and embrace their inner power, release and heal the emotional residue from the past, and envision a future of unbounded possibilities that allows their passions and purpose to be fulfilled. Through insight, self-exploration, and step- by-step, practical exercises, Powerful Beyond Measure guides readers along the journey of lifelong spiritual growth-- empowering them to take control of their destinies and create lives filled with joy, health, happiness, and success.

501 Ways to Roll Out the Red Carpet for Your Customers

Author: Donna Cutting
Publisher: Red Wheel/Weiser
ISBN: 1632659751
Format: PDF, ePub, Mobi
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It’s no secret that companies that deliver one-of-a-kind experiences for their customers create raving fans that return, refer, and clamor for more. As a leader in your organization, you are charged with coming up with unique and exciting ideas for rolling out the red carpet for your customers. But given your other responsibilities, where can you find the time to do so? 501 Ways to Roll Out the Red Carpet for Your Customers is power-packed with proven, ready-to-implement action ideas to enhance your customers’ experience. You’ll find examples from a variety of fields, from healthcare, banking, and entertainment to small business, retail, and entrepreneurial ventures. 501 Ways to Roll Out the Red Carpet for Your Customers will give you helpful tips to: Make “red-carpet service” a first and lasting impression. Get your team “red-carpet ready.” Inspire positive word-of-mouth by delivering wow. Handle service recovery with style. Employ creative marketing ideas and social media savvy. Using the plethora of tips, tricks, and techniques in 501 Ways to Roll Out the Red Carpet for Your Customers, you don’t have to reinvent the customer-service wheel—just roll out the red carpet!

Small Business Taxes Made Easy Third Edition

Author: Eva Rosenberg
Publisher: McGraw Hill Professional
ISBN: 1260010775
Format: PDF, ePub, Mobi
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Axiom Business Book Award Gold Medal Winner Don’t be taxed out of business! Know your rights and KEEP MORE OF WHAT YOU EARN It’s great to start a business and be your own boss—but with all the taxes you pay, it sometimes feels like you’re working for the government. This book teaches you ways to work smarter – not harder! The go-to tax guide for small-business owners is packed with tips for dramatically lowering your taxes. This new edition covers key provisions passed by Congress that will affect your taxes for 2016 through 2020. It includes: • Enhanced checklists • Improved entity comparisons • Updates on valuable business resources and tools • New information about depreciation • Critical home-office information • Need-to-know online business issues • Expanded tips on Tax Notices and audits Small Business Taxes Made Easy covers more than just taxes. It includes business plans, legal tax-cutting tips, and ways to build your dynasty – or develop a smart exit plan (think Venture Capital or IPO). Best of all, you learn how to increase your profits and your cash flow and to ensure your business is a success. You have more rights as a taxpayer than you probably realize, and this unparalleled guide helps you exercise them to the max! Small Business Taxes Made Easy offers easy-to-follow, actionable advice with timeless information. Whatever kind of business you run, this book provides everything you need to hold on to more of the profits you’ve worked so hard for.

Marketing Strategy for Creative and Cultural Industries

Author: Bonita M. Kolb
Publisher: Routledge
ISBN: 1317429796
Format: PDF, ePub, Docs
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Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners.

Guerrilla Marketing for Consultants

Author: Jay Conrad Levinson
Publisher: John Wiley & Sons
ISBN: 1118040074
Format: PDF, Mobi
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Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.

The Wretched of the Earth

Author: Frantz Fanon
Publisher: Grove/Atlantic, Inc.
ISBN: 9780802198853
Format: PDF, Mobi
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Frantz Fanon was one of the twentieth century’s most important theorists of revolution, colonialism, and racial difference, and this, his masterwork, is a classic alongside Orientalism and The Autobiography of Malcolm X. The Wretched of the Earth is a brilliant analysis of the psychology of the colonized and their path to liberation. Bearing singular insight into the rage of colonized peoples and the role of violence in historical change, the book also incisively attacks postindependence disenfranchisement of the masses by the elite on one hand, and intertribal and interfaith animosities on the other. A veritable handbook of social reorganization for leaders of emerging nations, The Wretched of the Earth has had a major impact on civil rights, anticolonialism, and black-consciousness movements around the world. This new translation updates its language for a new generation of readers and its lessons are more vital now than ever.

Pigskin Rapture

Author: Mac Engel
Publisher: Rowman & Littlefield
ISBN: 1630762423
Format: PDF, ePub, Mobi
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Pigskin Rapture team captures the sights, sounds, and smells of a state smitten with football, from K-D’s Barbecue in Midland, to the rarefied air of Cowboys owner Jerry Jones’s private box in AT & T Stadium. Here, too, are the more subtle and occasionally unseen manifestations of Texas football culture, such as a homeless man who resides on a practice field in Houston; the cavernous remains of the Astrodome; the proud high school where Andrew Luck played; the Australian woman who made the Cowboy’s cheerleading squad, having never watched an NFL game; and the hangover a West Texas town continues to endure nearly three decades following the publication of Friday Night Lights. With hundreds of stunning full-color photographs and meticulous reporting on the games and events, this book provides both die-hard and casual football fans everything they need to feel part of the action!

Structural Steel Design to Eurocode 3 and AISC Specifications

Author: Claudio Bernuzzi
Publisher: John Wiley & Sons
ISBN: 1118631285
Format: PDF, Mobi
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Structural Steel Design to Eurocode 3 and AISC Specifications deals with the theory and practical applications of structural steel design in Europe and the USA. The book covers appropriate theoretical and background information, followed by a more design‐oriented coverage focusing on European and United States specifications and practices, allowing the reader to directly compare the approaches and results of both codes. Chapters follow a general plan, covering: ? A general section covering the relevant topics for the chapter, based on classical theory and recent research developments ? A detailed section covering design and detailing to Eurocode 3 specification ? A detailed section covering design and detailing to AISC specifications Fully worked examples are using both codes are presented. With construction companies working in increasingly international environments, engineers are more and more likely to encounter both codes. Written for design engineers and students of civil and structural engineering, this book will help both groups to become conversant with both code systems.