Marketing Without Money

Author: Edward De Bono
Publisher: Pennon
ISBN: 9781877029622
Format: PDF, Kindle
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In this book the authors "reveal how twenty of Australia's finest contemporary entrepeneurs have managed to crack new markets, with little or no initial financial backing, stealing a march under the very gaze of supremely better-resourced and well-trenched opposition". They "show how, by intuitively applying 'conceptual creativity', these entrepeneurs discover and implement new 'business, product and sevice concepts' which remove them from the competive rat race, and which create a new race in which they can lead." They "demonstrate that, while most business people are constrained by patterns of thinking to conformity with industry norms and practice, highly successful entrepeneurs deliberately challenge such convention, doggedly discovering and pioneering new concepts that previously either had not been considered or were regarded as unpromisiing." - page 16.

Marketing Without Advertising

Author: Michael Phillips
Publisher: Nolo
ISBN: 1413314775
Format: PDF, Mobi
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Make your business stand out without the cost of advertising! The best marketing you can do for your business is to concentrate on creating a high-quality operation that customers, employees and other businesspeople will trust, respect and recommend. Marketing Without Advertising teaches small business owners practical strategies to: encourage customers to spread the good word about your business attract new customers and gain their trust turn dissatisfied customers into loyal supporters list your products or services widely and inexpensively plan marketing events that will keep customers involved encourage the media to comment positively on your business The 6th edition is completely rewritten with and updated with real world examples and resources. It also discusses the latest marketing trends, such as international Internet marketing and blogs.

No Money Marketing

Author: Jessie Paul
Publisher: Tata McGraw-Hill Education
ISBN: 0070152705
Format: PDF, ePub, Docs
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As the real and virtual worlds have fused seamlessly, the playing field for businesses has been leveled, enabling the marketing and delivery of products and services from anywhere on the map irrespective of size, scale and location. Hence, freed from geographical, financial and demographic limitations, upstart companies can sell their wares and build their brands, outsmarting the giants.Designed to arm such Davids against Goliaths, No Money Marketing shows how an emerging brand can spot and tap into its marketing ecosystem of all stakeholders, and compete successfully with established brands for market share and mind share of consumers.

Guerrilla Marketing 4th edition

Author: Jay Conrad Levinson
Publisher: Houghton Mifflin Harcourt
ISBN: 9780547347660
Format: PDF, Mobi
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.

Buying Real Estate Without Cash or Credit

Author: Peter Conti
Publisher: John Wiley & Sons
ISBN: 0471746827
Format: PDF, ePub, Docs
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FREE $1,595 Quick-Start Real Estate Success Program! See page 217 for details. Buy Real Estate Without Cash or Credit! Imagine having two multi-millionaires take you by the hand and personally mentor you to get started making big money investing in real estate. That's exactly the step-by-step coaching you'll get in Buying Real Estate Without Cash or Credit, as Peter Conti and David Finkel, two of the nation's leading real estate experts, walk you through the fastest and easiest ways for you to launch your investing business. You'll learn the same secrets, strategies, and organized action plans that their past mentorship students have used over the last decade to make millions. Best of all, you'll learn exactly how to do it without cash or credit! This book will show you the fastest way to succeed investing in real estate--step-by-step, action-by-action, strategy-by-strategy. You'll learn: * The 5 fastest ways to close your first deal in 30 days or less! * 21 scripts to negotiate profitable win-win deals * The 6 best sources to fund your "nothing down" deals * 7 ways to maximize your cash when investing "This book is a must-read for anyone who wants to live the American dream but thinks they can't invest in real estate for lack of cash or credit. Conti and Finkel make it simple to understand and easy to achieve." --Attorney William Bronchick, coauthor of the bestselling book Flipping Properties "David and Peter have done it again! They've taken their proven millionaire-making real estate program and broken it down into easy-to-use steps that anyone can use. This book will tell you how you don't need cash or credit to succeed in real estate investing." --Diane Kennedy, CPA/Tax Strategist, coauthor of The Insider's Guide to Real Estate Investing Loopholes

Managing Money Measurement and Marketing in the Allied Health Professions

Author: Robert Jones
Publisher: Radcliffe Publishing
ISBN: 184619198X
Format: PDF, Mobi
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High-quality Allied Health delivery through a motivated, committed and expert workforce depends on strong management and leadership. To provide this, Allied Health Profession managers need solid, evidence-based business skills just as much as clinical knowledge and ability. This book focuses on the key management areas of money, measurement and marketing as applied to the Allied Health Professions. Bringing together nationally and internationally acknowledged and recognised experts from around the world, it explains the finances of healthcare, particularly in a cash-strapped environment, information and information management, and the marketing of services - in the broadest sense - based on a robust foundation of business planning and business-case development, project management, service level agreements and specification. Report writing and presentation skills are also covered, along with editors' quality and leadership evaluation framework, the Management Quality Matrix. The information, background and practical techniques covered in this book will make it a thought-provoking and indespensible resource both for managers and leaders of Allied Health Professionals and for those training future managers and leaders.

The 1 Page Marketing Plan

Author: Allan Dib
Publisher: Page Two Books, Incorporated
ISBN: 9781989025017
Format: PDF, ePub
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WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: * How to get new customers, clients or patients and how to make more profit from existing ones. * Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. * How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. * A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. * How to annihilate competitors and make yourself the only logical choice. * How to get amazing results on a small budget using the secrets of direct response marketing. * How to charge high prices for your products and services and have customers actually thank you for it.