Marketing without Wires

Author: Kim M. Bayne
Publisher: Wiley
ISBN: 9780471129608
Format: PDF, Docs
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Practical advice and guidance for anyone who wants to serve the mobile consumer market Written by Kim Bayne, formerly the host of the popular public radio program "The Cyber Media Show with Kim Bayne," this book uses cutting-edge case studies of early adopters who are setting the trends for mobile advertising to explain the major differences and similarities between wired and wireless marketing tools and how to leverage them for optimum advantage. Readers learn how to choose and implement the best options and services for their needs, and how to link offline and online programs to create a comprehensive integrated marketing presence. The book also shows how to develop strategies for delivering wireless content that mobile customers want and need, how to create a sure-fire wireless marketing program, and much more. Companion Web site features helpful resources and articles on new developments in wireless marketing.

Management of Marketing

Author: Paul Reynolds
Publisher: Routledge
ISBN: 1136386033
Format: PDF, Kindle
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The text provides information on the core elements of the subject of marketing without the depth that often surrounds these to ensure that the basic concepts are easily identifiable and accessible. Students on MBA courses often do not have time to read a long text as they are studying many subjects, therefore they require a good, basic guide pitched at the appropriate level to be able to be absorbed quickly but still provide enough of a strategic element to stretch them. Written by a successful author team, Management of Marketing covers the key topics of the marketing component of an MBA course and provides a good balance of theory and application to ensure both aspects of the core concepts are covered.

Marketing Information

Author: Michael R. Oppenheim
Publisher: Routledge
ISBN: 113518559X
Format: PDF, Docs
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Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!

The Handbook of Technology Management Supply Chain Management Marketing and Advertising and Global Management

Author: Hossein Bidgoli
Publisher: John Wiley & Sons
ISBN: 047024948X
Format: PDF, Kindle
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The discipline of technology management focuses on the scientific, engineering, and management issues related to the commercial introduction of new technologies. Although more than thirty U.S. universities offer PhD programs in the subject, there has never been a single comprehensive resource dedicated to technology management. "The Handbook of Technology Management" fills that gap with coverage of all the core topics and applications in the field. Edited by the renowned Doctor Hossein Bidgoli, the three volumes here include all the basics for students, educators, and practitioners

Unwired Business Cases in Mobile Business

Author: Barnes, Stuart J.
Publisher: IGI Global
ISBN: 1591406668
Format: PDF, ePub, Mobi
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"This book provides practical case studies of the planning, implementation and use of mobile and wireless data solutions in modern business"--Provided by publisher.

Annual Editions Marketing 11 12

Author: John Richardson
Publisher: McGraw-Hill/Dushkin
ISBN: 9780073528649
Format: PDF, ePub
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The Annual Editions series is designed to provide convenient, inexpensive access to a wide range of current articles from some of the most respected magazines, newspapers, and journals published today. Annual Editions are updated on a regular basis through a continuous monitoring of over 300 periodical sources. The articles selected are authored by prominent scholars, researchers, and commentators writing for a general audience. The Annual Editions volumes have a number of common organizational features designed to make them particularly useful in the classroom: a general introduction; an annotated table of contents; a topic guide; an annotated listing of selected World Wide Web sites; and a brief overview for each section. Each volume also offers an online Instructor's Resource Guide with testing materials. Using Annual Editions in the Classroom is a general guide that provides a number of interesting and functional ideas for using Annual Editions readers in the classroom. Visit www.mhhe.com/annualeditions for more details.

Annual Editions

Author: John E. Richardson
Publisher:
ISBN: 9780073369464
Format: PDF, ePub
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This Thirtieth Edition of ANNUAL EDITIONS: MARKETING provides convenient, inexpensive access to current articles selected from the best of the public press. Organizational features include: an annotated listing of selected World Wide Web sites; an annotated table of contents; a topic guide; a general introduction; brief overviews for each section; a topical index; and an instructor’s resource guide with testing materials. USING ANNUAL EDITIONS IN THE CLASSROOM is offered as a practical guide for instructors. ANNUAL EDITIONS titles are supported by our student website, www.mhcls.com/online.

Storynomics

Author: Robert Mckee
Publisher: Twelve
ISBN: 1455541974
Format: PDF, Kindle
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Based on the hottest, most in-demand seminar offered by the legendary story master Robert McKee -- STORYNOMICS translates the lessons of storytelling in business into economic and leadership success. Robert McKee's popular writing workshops have earned him an international reputation. The list of alumni with Academy Awards and Emmy Awards runs off the page. The cornerstone of his program is his singular book, Story, which has defined how we talk about the art of story creation. Now in STORYNOMICS, McKee partners with digital marketing expert and Skyword CEO Tom Gerace to map a path for brands seeking to navigate the rapid decline of interrupt advertising. After successfully guiding organizations as diverse as Samsung, Marriott International, Philips, Microsoft, Nike, IBM, and Siemens to transform their marketing from an ad-centric to story-centric approach, McKee and Gerace now bring this knowledge to business leaders and entrepreneurs alike. Drawing from dozens of story-driven strategies and case studies taken from leading B2B and B2C brands, STORYNOMICS demonstrates how original storytelling delivers results that surpass traditional advertising. How will brands and their customers connect in the future? STORYNOMICS provides the answer.

Going Mobile

Author: Cassandra Fenyk & Sh
Publisher: Speedy Publishing LLC
ISBN: 1630229296
Format: PDF, ePub
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The age of communication has elevated to a much higher level with the arrival of mobile computing. It has been responsible for the rapidly changing aspects of advertising and 'mobile marketing' has, in fact, created a new aspect of marketing that is much more effective and cost efficient. Companies these days are opening up to the potential of mobile commerce (M-Commerce), and what they get by embracing this change is an innovative and more effective way to expand their business in the hopes of achieving higher profit margins. Undoubtedly mobile marketing is a rapidly growing marketing space that brings with it bigger and better opportunities for advertisers and marketers, and it is now considered a necessity for businesses striving to become the leading name in their respective industries. In this guide, you will learn: - The benefits of mobile marketing - The difference between SMS and MMS marketing messages - How Bluetooth and Infrared are being used in mobile marketing campaigns - How to maximize technology through blogging, social networking , social bookmarking, and others - The value of a mobile-ready website and how to get yours working for you - The right way to attract customers utilizing mobile technologies - How to ensure a successful mobile marketing campaign - How to avoid legal issues throughout your mobile campaigns - How social networking both compliments and challenges mobile marketing efforts - And more... M-Commerce has become a huge building block for every business owner in their respective niche and because of the unlimited features and benefits of mobile computing, the playing field of business has become a more level one. It also have numerous uses. Social networking meanwhile has offered a major contribution in terms of extending the market for mobile devices. With this option, it has become a lot easier to keep in touch and correspond with other people, using the web and the user-friendly interface of social networking sites.