Neurorhetorics

Author: Jordynn Jack
Publisher: Routledge
ISBN: 1135709645
Format: PDF, ePub
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In academia, as well as in popular culture, the prefix "neuro-" now occurs with startling frequency. Scholars now publish research in the fields of neuroeconomics, neurophilosophy, neuromarketing, neuropolitics, and neuroeducation. Consumers are targeted with enhanced products and services, such as brain-based training exercises, and babies are kept on a strict regimen of brain music, brain videos, and brain games. The chapters in this book investigate the rhetorical appeal, effects, and implications of this prefix, neuro-, and carefully consider the potential collaborative work between rhetoricians and neuroscientists. Drawing on the increasingly interdisciplinary nature of rhetorical study, Neurorhetorics questions how discourses about the brain construct neurological differences, such as mental illness or intelligence measures. Working at the nexus of rhetoric and neuroscience, the authors explore how to operationalize rhetorical inquiry into neuroscience in meaningful ways. They account for the production, dissemination, and appeal of neuroscience research findings, revealing what rhetorics about the brain mean for contemporary public discourse. This book was originally published as a special issue of Rhetoric Society Quarterly.

Fifty Years of Rhetoric Society Quarterly

Author: Joshua Gunn
Publisher: Routledge
ISBN: 1351611380
Format: PDF, Mobi
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Fifty Years of Rhetoric Society Quarterly: Selected Readings, 1968-2018 celebrates the semicentennial of Rhetoric Society Quarterly, bringing together the most influential essays included in the journal over the past fifty years. Assessed by members of the Rhetoric Society of America, this collection provides advanced undergraduate and graduate students with a balanced perspective on rhetorical theory and practice from scholars in both communication studies and rhetoric and writing studies. The volume covers a range of themes, from the history of rhetorical studies, writing and speaking pedagogy, and feminism, to the work of Kenneth Burke, the rhetoric of science, and rhetorical agency.

Methodologies for the Rhetoric of Health Medicine

Author: Lisa Meloncon
Publisher: Taylor & Francis
ISBN: 1315303744
Format: PDF, ePub, Mobi
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This volume charts new methodological territories for rhetorical studies and the emerging field of the rhetoric of health and medicine. In offering an expanded, behind-the-scenes view of rhetorical methodologies, it advances the larger goal of differentiating the rhetoric of health and medicine as a distinct but pragmatically diverse area of study, while providing rhetoricians and allied scholars new ways to approach and explain their research. Collectively, the volume's 16 chapters: Develop, through extended examples of research, creative theories and methodologies for studying and engaging medicine's high-stakes practices. Provide thick descriptions of and heuristics for methodological invention and adaptation that meet the needs of needs of new and established researchers. Discuss approaches to researching health and medical rhetorics across a range of contexts (e.g., historical, transnational, socio-cultural, institutional) and about a range of ethical issues (e.g., agency, social justice, responsiveness).

Fifty Years of Rhetoric Society Quarterly

Author: Joshua Gunn
Publisher: Routledge
ISBN: 1351611380
Format: PDF
Download Now
Fifty Years of Rhetoric Society Quarterly: Selected Readings, 1968-2018 celebrates the semicentennial of Rhetoric Society Quarterly, bringing together the most influential essays included in the journal over the past fifty years. Assessed by members of the Rhetoric Society of America, this collection provides advanced undergraduate and graduate students with a balanced perspective on rhetorical theory and practice from scholars in both communication studies and rhetoric and writing studies. The volume covers a range of themes, from the history of rhetorical studies, writing and speaking pedagogy, and feminism, to the work of Kenneth Burke, the rhetoric of science, and rhetorical agency.

Under Pressure

Author: Jen Schneider
Publisher: Springer
ISBN: 1137533153
Format: PDF, ePub, Docs
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This book examines five rhetorical strategies used by the US coal industry to advance its interests in the face of growing economic and environmental pressures: industrial apocalyptic, corporate ventriloquism, technological shell game, hypocrite’s trap, and energy utopia. The authors argue that these strategies appeal to and reinforce neoliberalism, a discourse and set of practices that privilege market rationality and individual freedom and responsibility above all else. As the coal industry has become the leading target and leverage point for those seeking more aggressive action to mitigate climate change, their corporate advocacy may foreshadow rhetorical strategies available to other fossil fuel industries as they manage similar economic and cultural shifts. The authors’ analysis of coal’s corporate advocacy also identifies contradictions and points of vulnerability in the organized resistance to climate action as well as the larger ideological formation of neoliberalism.

Methodologies for the Rhetoric of Health Medicine

Author: Lisa Meloncon
Publisher: Taylor & Francis
ISBN: 1315303744
Format: PDF, ePub
Download Now
This volume charts new methodological territories for rhetorical studies and the emerging field of the rhetoric of health and medicine. In offering an expanded, behind-the-scenes view of rhetorical methodologies, it advances the larger goal of differentiating the rhetoric of health and medicine as a distinct but pragmatically diverse area of study, while providing rhetoricians and allied scholars new ways to approach and explain their research. Collectively, the volume's 16 chapters: Develop, through extended examples of research, creative theories and methodologies for studying and engaging medicine's high-stakes practices. Provide thick descriptions of and heuristics for methodological invention and adaptation that meet the needs of needs of new and established researchers. Discuss approaches to researching health and medical rhetorics across a range of contexts (e.g., historical, transnational, socio-cultural, institutional) and about a range of ethical issues (e.g., agency, social justice, responsiveness).

Rhetorical Animals

Author: Kristian Bjørkdahl
Publisher: Lexington Books
ISBN: 1498558461
Format: PDF, Docs
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For this edited volume, the editors solicited chapters that investigate the place of nonhuman animals in the purview of rhetorical theory; what it would mean to communicate beyond the human community; how rhetoric reveals our "brute roots." In other words, this book investigates themes that enlighten us about likely or possible implications of the animal turn within rhetorical studies. The present book is unique in its focus on the call for nonanthropocentrism in rhetorical studies. Although there have been many hints in recent years that rhetoric is beginning to consider the implications of the animal turn, as yet no other anthology makes this its explicit starting point and sustained objective. Thus, the various contributions to this book promise to further the ongoing debate about what rhetoric might be after it sheds its long-standing humanistic bias.

Academic Ableism

Author: Jay T Dolmage
Publisher: University of Michigan Press
ISBN: 047205371X
Format: PDF, Kindle
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Places notions of disability at the center of higher education and argues that inclusiveness allows for a better education for everyone

American Lobotomy

Author: Jenell Johnson
Publisher: University of Michigan Press
ISBN: 0472120581
Format: PDF, Mobi
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American Lobotomy studies a wide variety of representations of lobotomy to offer a rhetorical history of one of the most infamous procedures in the history of medicine. The development of lobotomy in 1935 was heralded as a “miracle cure” that would empty the nation’s perennially blighted asylums. However, only twenty years later, lobotomists initially praised for their “therapeutic courage” were condemned for their barbarity, an image that has only soured in subsequent decades. Johnson employs previously abandoned texts like science fiction, horror film, political polemics, and conspiracy theory to show how lobotomy’s entanglement with social and political narratives contributed to a powerful image of the operation that persists to this day. The book provocatively challenges the history of medicine, arguing that rhetorical history is crucial to understanding medical history. It offers a case study of how medicine accumulates meaning as it circulates in public culture and argues for the need to understand biomedicine as a culturally situated practice.

Patient Tales

Author: Carol Berkenkotter
Publisher: Univ of South Carolina Press
ISBN: 9781570037610
Format: PDF, Docs
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This text looks into communicating psychiatric patient histories, from the asylum years to the clinics of modern day. In this study of tales of mental illness, Carol Berkenkotter examines the evolving role of case history narratives in the growth of psychiatry as a medical profession.