Relevance

Author: Tim Manners
Publisher: Penguin
ISBN: 9781591842200
Format: PDF, ePub, Docs
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Branding expert Manners says that marketers should give up the flashy practices of the last 50 years and instead focus on being more relevant-by showing customers how they can help solve their problems and improve customers' lives.

The House on Mango Street

Author: Sandra Cisneros
Publisher: Vintage
ISBN: 0345807197
Format: PDF, ePub, Mobi
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The best-selling coming-of-age classic, acclaimed by critics, beloved by readers of all ages, taught in schools and universities alike, and translated around the world. The House on Mango Street is the remarkable story of Esperanza Cordero, a young Latina girl growing up in Chicago, inventing for herself who and what she will become. Told in a series of vignettes—sometimes heartbreaking, sometimes deeply joyous—Sandra Cisneros’ masterpiece is a classic story of childhood and self-discovery. Few other books in our time have touched so many readers.

Why School Communication Matters

Author: Kitty Porterfield
Publisher: Rowman & Littlefield
ISBN: 147580914X
Format: PDF, Docs
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Why School Communication Matters is an easy-to-use reference for the communication dilemmas that superintendents, principals, and other school leaders face today as they lead faculty and staff, parents and students, neighbors and community leaders. This newly revised edition incorporates the monumental technological changes, including social media that are reframing the way we think and work. The book deals with real life challenges and offers practicable solutions.

How Matter Matters

Author: Paul R. Carlile
Publisher: OUP Oxford
ISBN: 0191651281
Format: PDF, Docs
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Although human lives towards the second half of the twentieth century became increasingly mediated by objects and artifacts and have depended heavily on the functioning of technical systems, materiality in a broad sense became relatively marginalized as a topic of research interest. This volume contributes to redressing the balance by drawing together the work of scholars involved in exploring the sociomaterial dimensions of organizational life. It will look at the way material objects and artifacts are conceived in organizations, and how they function in interaction with human agents. The book offers a new conceptual repertoire and vocabulary that allows deeper thought and discussion about the inherent entanglement of the social and material. Like the preceding volumes in the Perspectives on Process Organization Studies series, the book displays the richness that characterizes process thinking, and combines philosophical reflections with novel conceptual perspectives and insightful empirical analyses.

The Game Changer

Author: Lafley
Publisher: Penguin Books India
ISBN: 9780143065173
Format: PDF, Docs
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&Lsquo;A.G. Lafley Has Made Procter And Gamble Great Again&Rsquo;&Mdash;Economist &Lsquo;Ram Charan Is The Most Influential Consultant Alive&Rsquo;&Mdash;Fortune Magazine How To Increase And Sustain Organic Revenue And Profit Growth&Mdash;Whether You&Rsquo;Re Running An Entire Company Or In Your First Management Job. Over The Past Seven Years, Procter &Amp; Gamble Has Tripled Profits; Hugely Improved Organic Revenue Growth, Cash Flow, And Operating Margins; And Significantly Boosted Dividends. How? A. G. Lafley And His Leadership Team Have Integrated Innovation Into Everything Procter &Amp; Gamble Does&Mdash;Creating New Customers And New Markets. Through Eye-Opening Stories A. G. Lafley And Ram Charan Show How P&Amp;G And Companies Such As Nokia, Lego, And Ge Have Become Game-Changers. Their Inspiring Lessons Will Help You Achieve Higher Growth And Higher Margins, Tap In To Abundant Creativity Outside Your Business, Manage Risk And Integrate Innovation Into Your Decision-Making. In A World Of Unprecedented Change And Competitiveness, Innovation Is The Best&Mdash;And Arguably The Only&Mdash;Way To Win. Innovation Is Not A Separate Activity, But The Job Of Everyone In A Leadership Position And The Integral Driving Force For Any Business That Wants To Grow And Succeed. This Is A Game-Changing Book That Helps You Redefine Your Leadership.

The Total Money Makeover

Author: Dave Ramsey
Publisher: Thomas Nelson Inc
ISBN: 159555078X
Format: PDF
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A strategy for changing attitudes about personal finances covers such topics as getting out of debt, the dangers of cash advances and keeping spending within income limits.

The Making of the English Working Class

Author: E. P. Thompson
Publisher: Open Road Media
ISBN: 1504022173
Format: PDF, Mobi
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A history of the common people and the Industrial Revolution: “A true masterpiece” and one of the Modern Library’s 100 Best Nonfiction Books of the twentieth century (Tribune). During the formative years of the Industrial Revolution, English workers and artisans claimed a place in society that would shape the following centuries. But the capitalist elite did not form the working class—the workers shaped their own creations, developing a shared identity in the process. Despite their lack of power and the indignity forced upon them by the upper classes, the working class emerged as England’s greatest cultural and political force. Crucial to contemporary trends in all aspects of society, at the turn of the nineteenth century, these workers united into the class that we recognize all across the Western world today. E. P. Thompson’s magnum opus, The Making of the English Working Class defined early twentieth-century English social and economic history, leading many to consider him Britain’s greatest postwar historian. Its publication in 1963 was highly controversial in academia, but the work has become a seminal text on the history of the working class. It remains incredibly relevant to the social and economic issues of current times, with the Guardian saying upon the book’s fiftieth anniversary that it “continues to delight and inspire new readers.”

A Sense of Urgency

Author: John P. Kotter
Publisher: Harvard Business Press
ISBN: 1422179710
Format: PDF, ePub
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In his international bestseller "Leading Change," Kotter provided an action plan for implementing successful transformations. Now, he shines the spotlight on the crucial first step in his framework: creating a sense of urgency by getting people to actually see and feel the need for change.

The Things They Carried

Author: Tim O'Brien
Publisher: Houghton Mifflin Harcourt
ISBN: 0547420293
Format: PDF, Docs
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A classic work of American literature that has not stopped changing minds and lives since it burst onto the literary scene, The Things They Carried is a ground-breaking meditation on war, memory, imagination, and the redemptive power of storytelling. The Things They Carried depicts the men of Alpha Company: Jimmy Cross, Henry Dobbins, Rat Kiley, Mitchell Sanders, Norman Bowker, Kiowa, and the character Tim O’Brien, who has survived his tour in Vietnam to become a father and writer at the age of forty-three. Taught everywhere—from high school classrooms to graduate seminars in creative writing—it has become required reading for any American and continues to challenge readers in their perceptions of fact and fiction, war and peace, courage and fear and longing. The Things They Carried won France's prestigious Prix du Meilleur Livre Etranger and the Chicago Tribune Heartland Prize; it was also a finalist for the Pulitzer Prize and the National Book Critics Circle Award.