The Dynamics of Persuasion

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1317328876
Format: PDF, Kindle
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The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors, expanding the pedagogical utilities and facilitating adoptions. The sixth edition includes: updated theoretical and applied research in a variety of areas, including framing, inoculation, and self-affirmation; new studies of health campaigns; expanded coverage of social media marketing; enhanced discussion of the Elaboration Likelihood Model in light of continued research and new applications to everyday persuasion. The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition.

The Dynamics of Political Communication

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1317228936
Format: PDF, ePub, Docs
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do twenty-first-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age, Second Edition explores these issues and guides us through current political communication theories and beliefs by detailing the fluid landscape of political communication and offering us an engaging introduction to the field and a thorough tour of the discipline. Author Richard Perloff examines essential concepts in this arena, such as agenda-setting, agenda-building, framing, political socialization, and issues of bias that are part of campaign news. Designed to provide an understanding and appreciation of the principles involved in political communication along with methods of research and hypothesis-testing, each chapter includes materials that challenge us by encouraging reflection on controversial matters. Inside this Second Edition you’ll find: Expanded discussion of conceptual problems, communication complexities, and key issues in the field. New examples, concepts, and studies reflecting current political communication scholarship. The integration of technology throughout the text, reflecting its pervasive role in the political spectrum. Accompanied by an updated companion website with resources for students and instructors, The Dynamics of Political Communication prepares you to survey the political landscape with a more critical eye, and encourages a greater understanding of the challenges and occurrences presented in this constantly evolving field.

Judging Merit

Author: Warren Thorngate
Publisher: Psychology Press
ISBN: 1136872558
Format: PDF, ePub, Mobi
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Merit-based tests and contests have become popular methods for allocating rewards – from trophies to contracts, jobs to grants, admissions to licenses. With origins in jurisprudence, methods of rewarding merit seem fairer than those rewarding political or social connections, bribery, aggression, status, or wealth. Because of this, merit-based competitions are well-suited to the societal belief that people should be rewarded for what they know or do, and not for who they know or are; however, judging merit is rarely an easy task – it is prone to a variety of biases and errors. Small biases and errors, especially in large competitions, can make large differences in who or what is rewarded. It is important, then, to learn how to spot flaws in procedures for judging merit and to correct them when possible. Based on over 20 years of theory and research in human judgment, decision making and social psychology, this unique book brings together for the first time what is known about the processes and problems of judging merit and their consequences. It also provides practical suggestions for increasing the fairness of merit-based competitions, and examines the future and limits of these competitions in society.

Toward a Global Psychology

Author: Michael J. Stevens
Publisher: Psychology Press
ISBN: 1135603839
Format: PDF
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Toward a Global Psychology defines the emerging field of international psychology. It provides an overview of the conceptual models, research methodologies, interventions, and pedagogical approaches that are most appropriate to transnational settings. In so doing, the book provides readers with a rich appreciation of how to approach a global psychology as researchers, practitioners, and students. The book's thorough review of the existing literature on international psychology from around the world provides the knowledge needed to successfully engage in the science and practice of psychology in an increasingly globalized society. Arranged into four parts, the book discusses topics including: *the specialty of international psychology; *global perspectives on the history of psychology, current trends in psychology worldwide, problems and issues confronting psychologists in non-Western and developing regions, and the movement toward indigenizing psychology; *guidelines for those involved in scientific and professional psychology around the world; *descriptions of therapeutic and macro-level interventions conducted in non-Western settings; and *predictions about the future of international psychology. Case examples are integrated throughout to further highlight key concerns and challenges faced by global psychologists. Each chapter also includes a list of suggested readings. Toward a Global Psychology is ideal for both researchers and students interested in a global psychology and for advanced courses on international or cross-cultural psychology. The book's appendix features a sample syllabus for a course on global psychology.

Age of Propaganda

Author: Anthony R. Pratkanis
Publisher: Macmillan
ISBN: 9780805074031
Format: PDF, Mobi
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Examines the patterns, motives, and effects of mass persuasion, discussing the history of propaganda, how the message of propaganda is delivered, and counteracting the tactics of mass persuasion.

Argumentative and Aggressive Communication

Author: Andrew S. Rancer
Publisher: SAGE
ISBN: 1452279071
Format: PDF, ePub, Docs
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Argumentative and Aggressive Communication: Theory, Research, and Application is the first text to describe the development, history, research, and application efforts on the communication traits of argumentativeness and verbal aggressiveness. Authors Andrew S. Rancer and Theodore A. Avtgis include a collection of nine widely used reliable and valid instruments which the reader, the researcher, and the practitioner can use for diagnostic and research purposes.

40 Days of Dating

Author: Jessica Walsh
Publisher: Abrams
ISBN: 1613127154
Format: PDF, ePub, Docs
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When New York–based graphic designers and long-time friends Timothy Goodman and Jessica Walsh found themselves single at the same time, they decided to try an experiment. The old adage says that it takes 40 days to change a habit—could the same be said for love? So they agreed to date each other for 40 days, record their experiences in questionnaires, photographs, videos, texts, and artworks, and post the material on a website they would create for this purpose. What began as a small experiment between two friends became an Internet sensation, drawing 5 million unique (and obsessed) visitors from around the globe to their site and their story since it was launched in July 2013. 40 Days of Dating: An Experiment is a beautifully designed, expanded look at the experiment and the results, including a great deal of material that never made it onto the site, such as who they were as friends and individuals before the 40 days and who they have become since. Note: 40 Days of Dating has a special binding that allows it to open very flat by attaching the endpapers to the inside covers.

Reclaiming Rhetorica

Author: Andrea A. Lunsford
Publisher: University of Pittsburgh Pre
ISBN: 0822971658
Format: PDF, Mobi
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Women's contribution to rhetoric throughout Western history, like so many other aspects of women's experience, has yet to be fully explored. In pathbreaking discussions ranging from ancient Greece, though the Middle Ages and the Renaissance, to modern times, sixteen closely coordinated essays examine how women have used language to reflect their vision of themselves and their age; how they have used traditional rhetoric and applied it to women's discourse; and how women have contributed to rhetorical theory. Language specialists, feminists, and all those interested in rhetoric, composition, and communication, will benefit from the fresh and stimulating cross-disciplinary insights they offer.

The SAGE Handbook of Persuasion

Author: James Price Dillard
Publisher: SAGE
ISBN: 1412983134
Format: PDF, Mobi
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The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.