The Mass Marketing of Politics

Author: Bruce I. Newman
Publisher: SAGE Publications
ISBN: 1452263647
Format: PDF
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The Mass Marketing of Politics demonstrates how The United States' contemporary political system is driven by marketing, not ideology, with an emphasis on image over substance, personality over issues, and thirty second sound bites over meaningful dialogue. This book details how tactics are being used to determine public opinion, win votes and shape public policy in the White House and Congress. The book points out the pitfalls of relying too heavily on marketing as a campaign and governance tool, and offers alternatives. The Mass Marketing of Politics is provocative and essential reading for anyone interested in North American politics, marketing, political communication, and media studies.

The Mass Marketing of Politics

Author: Bruce I. Newman
Publisher:
ISBN: 9781452233499
Format: PDF
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Bruce I. Newman reveals how the US public is being manipulated by marketing strategies and tactics taken directly from the most successful market-led companies. He uncovers the emphasis on style over substance and sound-bite over real dialogue.

Media and Politics in America

Author: Guido Hermann Stempel
Publisher: ABC-CLIO
ISBN: 1576078450
Format: PDF, ePub, Docs
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Provides an introductory essay; biographies of activists, legislators, and advocates; a chronology of events, legislation, and movements; a directory of organizations; and a listing of print and nonprint resources.

The Dynamics of Political Communication

Author: Richard M. Perloff
Publisher: Routledge
ISBN: 1136294600
Format: PDF, Mobi
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What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.

Political Marketing

Author: Kostas Gouliamos
Publisher: Routledge
ISBN: 1135013373
Format: PDF, Docs
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A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.

Handbook of political marketing

Author: Bruce I. Newman
Publisher: Sage Publications, Inc
ISBN: 9780761911098
Format: PDF, ePub, Docs
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"It has been almost 40 years since John F. Kennedy campaigned for the presidency and introduced a revolutionary approach to campaigning that involved the latest, sophisticated marketing and communication strategies. If Kennedy were alive today and approaching his eightieth birthday, he would no doubt be amazed and intrigued to witness the way in which modern political campaigning has changed since he first redefined the process in 1960. Indeed, the advances and changes in political campaigning and marketing over the past 40 years parallel the explosive innovations that have been made in so many other fields with ties to technology, such as communication, science, and medicine. Today, political campaigns at all levels, from national races to state and local contests, depend on increasingly sophisticated marketing techniques." --Peter D. Hart, President, Peter D. Hart Research Assoc. This unique handbook brings together in one comprehensive volume the leading-edge thinking of some of the foremost political consultants, marketing experts, and political scientists in the world. Scholars and political professionals from nine different countries have contributed original chapters that provide a state-of-the-art review of the role of marketing "good and bad" in political campaigns. The handbook's 40 chapters are organized in six sections that provide an exhaustive review of political marketing: Conceptual and historical origins of political marketing Management of political campaigns Analysis of the political marketplace Development of political strategies Execution of political campaigns Political marketing and democracy Each section includes a rich blend of academic and practitioner authors, often collaborating on chapters, resulting in a rich blend of theory and practice. The Handbook of Political Marketing is the essential field manual for politicians, campaign specialists, political consultants, pollsters, political advertising specialists, and anyone interested in the role of marketing in politics.

Democracy as the Political Empowerment of the People

Author: Majid Behrouzi
Publisher:
ISBN: 9780739110256
Format: PDF, ePub
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This book, along with its companion volume, Democracy as the Political Empowerment of the Citizen, relates the democratic potential of the latest electronic technologies to the idea of direct-participatory democracy. Taking a critical look at the past and present theories of democracy, this volume clarifies the original meaning of the idea of democracy and explains the distortions it has suffered throughout its long history.

A cross cultural theory of voter behavior

Author: Wojciech Cwalina
Publisher: Routledge
ISBN: 9780789027368
Format: PDF, Kindle
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A Cross-Cultural Theory of Voter Behavior presents a comprehensive theory meticulously tested in the dynamic political waters of the United States end Europe. This text provides useable, unified information by bridging the latest theoretical developments in emerging and advanced democracies for an innovative and seldom seen international perspective that integrates up-to-date literature in political science with advanced political marketing. Book jacket.

Political Marketing and British Political Parties

Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
ISBN: 9780719077197
Format: PDF, ePub, Mobi
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The first edition of this book demonstrated that British political parties now attempt to offer a complete product that will appeal to a majority of voters, rather than being influenced by a political ideology and firm belief system. This new edition provides an updated and more in-depth exploration of the political marketing approach, including analysis of the 2001 and 2005 elections. It re-presents the influential theory of market, sales and product-oriented parties, discussing the potential and the limits of consumerism and the need to blend business concepts with a traditional understanding of politics. Lees-Marshment examines Blair’s New Labor Government in order to draw out lessons on delivery, maintaining market intelligence and the effect of changing to a leadership approach that goes against country and party. Analysis of the Conservatives in opposition shows how the best intentions of party leaders to implement a market-orientation can be thwarted by internal resistance and traditional party elites. Providing a more reflective and critical analysis, the second edition offers a more nuanced discussion on how political parties can not only win elections but govern successfully.

The Politics of News The News of Politics

Author: Doris Doris Appel Graber
Publisher: C Q Press College
ISBN:
Format: PDF, Kindle
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Books on journalists typically focus on the dynamics of the newsmaking process. The Politics of News: The News of Politics extends this examination to explore the struggle between journalists, political actors, and the public for control of the news in democratic countries. The book shows how the news media function as an intermediary between governments and citizens, as well as between political actors (such as parties and interest groups) and the public. Essays present a diversity of views and are written by a distinguished group of authors that includes such luminaries as Jim Lehrer, Kathleen Hall Jamieson, Robert Picard, and Andrew Kohut. The Politics of News is policy-oriented. By diagnosing problems faced by those whose influence affects newsmaking in both existing and emerging democracies, authors generate ideas about possible reforms. Several chapters offer comparative analysis that offer students insight into the impact of cultural factors on newsmaking. Accessible yet sophisticated, this anticipated second edition covers significant issues surrounding political news, ranging from the limits of press freedom during times of war and the implications of media concentration for democratic participation, to the ingenious ways that governments and interest groups draw attention to their concerns.