Understanding Communication Research Methods

Author: Stephen M. Croucher
Publisher: Routledge
ISBN: 1135053626
Format: PDF, ePub
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Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

Understanding Communication Research Methods

Author: Stephen M. Croucher
Publisher: Routledge
ISBN: 1135053618
Format: PDF, Kindle
Download Now
Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, the book offers students practical reasons why they should care about research methods and a guide to actually conduct research themselves. Examining quantitative, qualitative, and critical research methods, the textbook helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book defines all the main research traditions, illustrates key methods used in communication research, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including sample student papers that demonstrate research methods in action.

Understanding Communication Research Methods

Author: Stephen M. Croucher
Publisher: Routledge
ISBN: 9781138052659
Format: PDF, ePub, Docs
Download Now
Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action.

Understanding Communication Theory

Author: Stephen M. Croucher
Publisher: Routledge
ISBN: 1317751361
Format: PDF, ePub, Mobi
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This book offers students a comprehensive, theoretical, and practical guide to communication theory. Croucher defines the various perspectives on communication theory—the social scientific, interpretive, and critical approaches—and then takes on the theories themselves, with topics including interpersonal communication, organizational communication, intercultural communication, persuasion, critical and rhetorical theory and other key concepts. Each theory chapter includes a sample undergraduate-written paper that applies the described theory, along with edits and commentary by Croucher, giving students an insider’s glimpse of the way communication theory can be written about and applied in the classroom and in real life. Featuring exercises, case studies and keywords that illustrate and fully explain the various communication theories, Understanding Communication Theory gives students all the tools they need to understand and apply prominent communication theories.

Communication Research Methods

Author: Gerianne Merrigan
Publisher:
ISBN: 9780195442793
Format: PDF
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Communication Research Methods introduces students to the what, why, and how of research in the field of communication studies. In accessible terms, the authors walk readers through the theoretical and practical aspects of a research project, from making claims about topics in need of investigation to designing valid methods for collecting and analyzing data to reporting findings. The research-as-argument model at the centre of this approach emphasizes the importance of proceeding from a claim to a conclusion in a logical and straightforward manner, with particular emphasis on behaving ethically at all stages of the process. Covering an array of quantitative and qualitative methods as well as Canadian research and regulation, this comprehensive guide gives students the tools they need to evaluate and pursue communication research in Canada.

Applying Communication Theory for Professional Life

Author: Marianne Dainton
Publisher: SAGE Publications
ISBN: 1483322696
Format: PDF, ePub, Mobi
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This fully updated Third Edition of Applying Communication Theory for Professional Life helps readers understand communication theory and its importance to careers in communication and business. Practical and reader-friendly, the book offers succinct coverage of the major theories that have clear applicability to communication and business practitioners, including theories of intrapersonal communication, interpersonal interaction, intercultural encounters, persuasion, group communication, organizational behavior, social media, and mass communication. In every chapter, authors Marianne Dainton and Elaine D. Zelley illustrate how theory is applied in a variety of professional settings through real-world case studies.

Communication Research

Author: Joann Keyton
Publisher: McGraw-Hill Higher Education
ISBN: 0077513983
Format: PDF
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Communication Research: Asking Questions, Finding Answers covers basic research issues and processes, both quantitative and qualitative, appropriate for communication students with little or no previous research methods experience. The text's guiding principle is that methodological choices are made from one's research questions or hypotheses. This avoids the pitfall in which students learn one methodology or one methodological skill and then force that method to answer all types of questions. Instead of working with one methodology to answer all types of questions, students come away understanding a variety of methods and how to apply them appropriately.

Qualitative Research Methods

Author: Sarah J. Tracy
Publisher: John Wiley & Sons
ISBN: 111837858X
Format: PDF, ePub
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Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as a “how-to” guide for qualitative/ethnographic research, detailing how to design a project, conduct interviews and focus groups, interpret and analyze data, and represent it in a compelling manner Demonstrates how qualitative data can be systematically utilized to address pressing personal, organizational, and social problems Written in an engaging style, with in-depth examples from the author’s own practice Comprehensive companion website includes sample syllabi, lesson plans, a list of helpful website links, test bank and exam review materials, and exercises and worksheets, available upon publication at www.wiley.com/go/tracy

Business Research Methods

Author: Sheila Cameron
Publisher: Kogan Page Publishers
ISBN: 1843983621
Format: PDF, Kindle
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Organizations need research, and managers have to be able to commission, judge and use others' research as well as conduct research themselves to inform business decisions. Business Research Methods helps you understand the challenges of carrying out worthwhile research into significant issues and develop a wide range of research-related professional skills. Guiding you through the process of selecting, carrying out and reporting on a successful research project, it breaks down the research process, from exploring the literature and crafting a research proposal to practical research management and addressing the transferable skills of project management and communication. Business Research Methods places research firmly in the real world, exploring why research is done and how to ensure that projects are meaningful for organizations. Examples and case studies, including examples of students' projects, give learners with little or no work experience a meaningful context in which to relate their own projects. Online supporting resources for lecturers include an instructor's manual with additional activities and supporting handouts, lecture slides and figures and tables from the text. Resources for students include web links, templates, quizzes, activities, examples of practice and sample questionnaire results for students.

GIS for Environmental Applications

Author: Xuan Zhu
Publisher: Routledge
ISBN: 1134094507
Format: PDF, Docs
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GIS for Environmental Applications provides a practical introduction to the principles, methods, techniques and tools in GIS for spatial data management, analysis, modelling and visualisation, and their applications in environmental problem solving and decision making. It covers the fundamental concepts, principles and techniques in spatial data, spatial data management, spatial analysis and modelling, spatial visualisation, spatial interpolation, spatial statistics, and remote sensing data analysis, as well as demonstrates the typical environmental applications of GIS, including terrain analysis, hydrological modelling, land use analysis and modelling, ecological modelling, and ecosystem service valuation. Case studies are used in the text to contextualise these subjects in the real world, examples and detailed tutorials are provided in each chapter to show how the GIS techniques and tools introduced in the chapter can be implemented using ESRI ArcGIS (a popular GIS software system for environmental applications) and other third party extensions to ArcGIS to address. The emphasis is placed on how to apply or implement the concepts and techniques of GIS through illustrative examples with step-by-step instructions and numerous annotated screen shots. The features include: Over 350 figures and tables illustrating how to apply or implement the concepts and techniques of GIS Learning objectives along with the end-of-chapter review questions Authoritative references at the end of each chapter GIS data files for all examples as well as PowerPoint presentations for each chapter downloadable from the companion website. GIS for Environmental Applications weaves theory and practice together, assimilates the most current GIS knowledge and tools relevant to environmental research, management and planning, and provides step-by-step tutorials with practical applications. This volume will be an indispensable resource for any students taking a module on GIS for the environment.