Unthinking

Author: Harry Beckwith
Publisher: Business Plus
ISBN: 9780446574204
Format: PDF, ePub, Mobi
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What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

Unthinking Eurocentrism

Author: Ella Shohat
Publisher: Routledge
ISBN: 131767541X
Format: PDF, Mobi
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Unthinking Eurocentrism, a seminal and award-winning work in postcolonial studies first published in 1994, explored Eurocentrism as an interlocking network of buried premises, embedded narratives, and submerged tropes that constituted a broadly shared epistemology. Within a transdisciplinary study, the authors argued that the debates about Eurocentrism and post/coloniality must be considered within a broad historical sweep that goes at least as far back as the various 1492s – the Inquisition, the Expulsion of Jews and Muslims, the Conquest of the Americas, and the Transatlantic slave trade – a process which culminates in the post-War attempts to radically decolonize global culture. Ranging over multiple geographies, the book deprovincialized media/cultural studies through a "polycentric" approach, while analysing in depth such issues as postcolonial hybridity, antinomies of Enlightenment, the tropes of empire, gender and rescue fantasies, the racial politics of casting, and the limitations of "positive image" analysis. The substantial new afterword in this 20th anniversary new edition brings these issues into the present by charting recent transformations of the intellectual debates, as terms such as the "transnational," the "commons," "indigeneity," and the "Red Atlantic" have come to the fore. The afterword also explores some cinematic trends such as "indigenous media" and "postcolonial adaptations" that have gained strength over the past two decades, along with others, such as Nollywood, that have emerged with startling force. Winner of the Katherine Kovacs Singer Best Film Book Award, the book has been translated in full or in its entirety into diverse languages from Spanish to Farsi. This expanded edition of a ground-breaking text proposes analytical grids relevant to a wide variety of fields including postcolonial studies, literary studies, anthropology, media studies, cultural studies, and critical race studies.

Unthinking Thinking

Author: Floyd Merrell
Publisher: Purdue University Press
ISBN: 9781557530110
Format: PDF, Mobi
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This authoritative study explores the scientific and mathematical cultural milieu that patterns much of the Argentine writer Jorge Luis Borges's narrative design. Although criticism of Borges's fiction and essays has long emphasized philosophical traditions, Merrell expands the context of this interrogation of traditions by revealing how early twentieth-century and contemporary mathematics and physics also participated in a similar exploration. Topics treated include the semiotic flows of paradox and contradiction, the patterns of infinities, the limits of natural and mathematical languages, and the narrative function in scientific theory. Against this, background, Merrell provides incisive readings of Borges's complex fiction and essays.

Unthinking the Greek Polis

Author: Kostas Vlassopoulos
Publisher: Cambridge University Press
ISBN: 1139468464
Format: PDF, ePub
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This 2007 study explores how modern scholars came to write Greek history from a Eurocentric perspective and challenges orthodox readings of Greek history as part of the history of the West. Since the Greeks lacked a national state or a unified society, economy or culture, the polis has helped to create a homogenising national narrative. This book re-examines old polarities such as those between the Greek poleis and Eastern monarchies, or between the ancient consumer and the modern producer city, in order to show the fallacies of standard approaches. It argues for the relevance of Aristotle's concept of the polis, which is interpreted in an intriguing manner. Finally, it proposes an alternative way of looking at Greek history as part of a Mediterranean world-system. This interdisciplinary study engages with debates on globalisation, nationalism, Orientalism and history writing, while also debating developments in classical studies.

Unthinking Modernity

Author: Judith Stamps
Publisher: McGill-Queen's Press - MQUP
ISBN: 9780773522435
Format: PDF, ePub, Docs
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In Unthinking Modernity, Judith Stamps reinterprets the communications theory of Harold Innis and Marshall McLuhan as a Canadian variant of the critical theory associated with the early Frankfurt school. Stamps argues that Innis and McLuhan used their studies of media to develop a critique of the thoughts and habits that characterize the West. Like their European contemporaries, Innis and McLuhan worked toward a theory of how westerners have developed classifications through which they perceive the world. Moreover, Stamps shows that they used insights derived from their North American experience to add a new, media-based perspective to such a theory. Unthinking Modernity offers unique perspectives on the ways in which economics, politics, and media intertwine to create personal and social consciousness

Unthinking Social Science

Author: Immanuel Maurice Wallerstein
Publisher: Temple University Press
ISBN: 9781566398992
Format: PDF, ePub, Docs
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In this, new edition of a classic work—now with a new preface—on the roots of social scientific thinking, Immanuel Wallerstein develops a thorough-going critique of the legacy of nineteenth-century social science for social thought in the new millennium. We have to "unthink"—radically revise and discard—many of the presumptions that still remain the foundation of dominant perspectives today. Once considered liberating, these notions are now barriers to a clear understanding of our social world. They include, for example, ideas built into the concept of "development." In place of such a notion, Wallerstein stresses transformations in time and space. Geography and chronology should not be regarded as external influences upon social transformations but crucial to what such transformation actually is.Unthinking Social Scienceapplies the ideas thus elaborated to a variety of theoretical areas and historical problems. Wallerstein also offers a critical discussion of the key figures whose ideas have influenced the position he formulates—including Karl Marx and Fernand Braudel, among others. In the concluding sections of the book, Wallerstein demonstrates how these new insights lead to a revision of world-systems analysis. Author note:Immanuel Wallersteinis the Director of the Fernand Braudel Center for the Study of Economies, Historical Systems and Civilizations at the State University of New York at Binghamton, where he is also an emeritus Distinguished Professor of Sociology. He is currently a research sociologist at Yale University.

Unthinking Destroyer

Author: Rog Philips
Publisher: eStar Books
ISBN: 1612101542
Format: PDF, Mobi
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Gordon and Harold both admitted the possibility of thinking entities other than human. But would they ever recognize the physical form of some of these beings?