Youth Marketing 101

Author: Graham Brown
Publisher: Createspace Indie Pub Platform
ISBN: 9781470157364
Format: PDF
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Think "youth marketing" and you'll probably think of making brands cool; rollerblade girls on campus, bank managers in jeans or the monkey-on-a-trike Youtube video. The reality is it's none of the above. Graham Brown and his team condense 10 years studying and working with organizations like Apple, Facebook, Red Bull, MTV, Disney, Monster Energy, Nokia and UNICEF into this concise guide to help you avoid repeating the mistakes and learn from their success. Youth marketing is about company culture - it's not what you do, it's who you are. "Graham Brown is a marketing whistleblower despised by advertising agencies the world over for sharing the simple truth that you can't buy or hurry love...you have to earn it yourself. So if you're happy to continue paying for sex that leaves your brand empty on the inside, crying itself to sleep at night, don't bother reading this book. However, if you want to build a brand with soul and earn lifetime loyalty from your consumers then buy all his books before advertising agencies find a way to silence him forever." - Jamal Benmiloud, Vice President Marketing, Monster Energy Drinks

Youth Culture 101

Author: Walt Mueller
Publisher: Zondervan/Youth Specialties
ISBN: 0310669901
Format: PDF, Kindle
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CPYU President Walt Mueller's critically acclaimed book, Understanding Today's Youth Culture, is widely recognized as one of the most thorough and comprehensive overviews of youth culture today. This Gold Medallion Book Award winner is used as a seminal text in colleges, universities, and seminaries around the world, but is especially noted for its honest and easy to read style. The book approaches youth culture from a distinctively Christian perspective and contains chapters on a variety of topics including: music, media, sexuality, materialism, drugs and alcohol, and spirituality. A great resource for parents, educators, youth workers, and pastors.

Church Marketing 101

Author: Richard L. Reising
Publisher: Baker Books
ISBN: 9781441200310
Format: PDF
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Over 90 percent of all Christian churches in the United States have fewer than 200 members. While they vary in shape, size, ethnicity, and denomination, they have one thing in common: the desire to grow. So why is it that some churches fail to grow for years, while other congregations in the same community increase exponentially? The problem, says church marketing authority Richard Reising, is that most churches should not be doing promotion. Instead, they should focus on the preparation that will make members eager to invite others. In ChurchMarketing 101®, he demystifies basic marketing principles for the church, evaluates them against biblical principles, and illustrates how simple changes can remove roadblocks that hinder members from reaching out. Reising's simple yet insightful approach will be invaluable to pastors and ministry leaders from churches of all denominations and styles.

YouthNation

Author: Matthew Britton
Publisher: John Wiley & Sons
ISBN: 1118981146
Format: PDF
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The old marketing models are over. The status quo is dead. Today’s rapidly shifting marketplace requires businesses to be agile, connected, authentic, artful, meaningful, immersive, and socially responsible. In other words, today, businesses have to embody the ideals of youth culture, regardless of age, in order to succeed. In today’s hyper-socialized, Facebook fanatic, Selfie obsessed world, youth is no longer an age, or even a demographic, but the primary driver of business and culture. Youth has become a commodity that is available to everyone- -all we have to do is figure out how to tap these new and rapidly evolving resources in our businesses, as well as in our lives, without our heads exploding. So how do you harness the enormous power of today’s youth driven economy, where everything is changing at the pace of a teenager’s attention span, and future-fit your business for long-term success? In Youth Nation, Matt Britton, Founder and CEO of MRY, an cutting edge NYC based creative and technology agency specializing in youth markets for such brand titans as Coca Cola, Puma, Sony, and Microsoft, shares his thoughts, strategies, and brass tacks advice on how to survive and succeed in the age of perpetual youth. From Big Data 101, that explains how to use New-Gen psychographics to target market in a post demographic world, to how to craft a compelling brand narrative that builds brand evangelism, to tips for co-creating immersive and engaging experiences that build loyal and engaged brand communities, Youth Nation offers businesses large and small an indispensible map to navigate the radically changed landscape of the future marketplace.

The Whole Enchilada

Author: Juan Faura
Publisher: Paramount Market Publishing
ISBN: 9780972529051
Format: PDF
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The Whole Enchilda,: Hispanic Marketing 101 is a practical guide to selling to Hispanics in the U.S. Using his many years in research and advertising, Juan Faura talks straight about your Hispanic customers, from a Hispanic point of view.

Going Places with Youth Outreach

Author: Angela B. Pfeil
Publisher: American Library Association
ISBN: 9780838909003
Format: PDF, Docs
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Marketing to kids is big business - with children influencing more than USD500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Corporations know that marketing to kids is big business - with children influencing more than USD500 billion in family purchases each year. Research shows brand loyalty can start as early as age two; familiarity with logos and mascots, as early as six months. Children's librarians need to take marketing to heart and adapt accordingly, according to youth services expert Pfeil. Creating kid-friendly marketing programs is the first step. While providing library professionals with guidelines for preparing a complete, comprehensive marketing plan, Going Places with Youth Outreach offers tips for getting children's attention, from where to post event flyers (child's eye height, please) to taking storytime to where restless children might be waiting (how about the DMV?) expand their outreach and nurture these new audiences. Use these proven techniques to: Develop a comprehensive marketing plan to promote children's and youth services Let new audiences experience library services firsthand at schools and events Build partnerships with community groups using sample letters and scripts Evaluate the outcomes of programs to refine your offerings By offering programs outside the library, children and their parents will be more interested in finding out what is going on inside the library. Readers will also glean inspiration from sample logos, brochures, and mascots shared by successful youth library marketing programs. To appeal to today's kids, use this empowering guide to get up to speed on marketing, enlarge the audience of children served, and ultimately expand available library services and programming.

Trump University Marketing 101

Author: Don Sexton
Publisher: John Wiley & Sons
ISBN: 9780470570067
Format: PDF, ePub
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Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: Master the basics of great marketing to grow your business Adapt your marketing strategy to difficult economic conditions Understand customers, competitors, and markets Discover your target audiences Position your product or service against the competition Create a great brand from scratch Market residential and commercial properties effectively Develop powerful marketing plans Increase customer satisfaction Price your products for maximum profit Use advertising and the Internet to promote your business Employ guerrilla marketing techniques And much more!

Ymba Business 101 Textbook

Author: L. J. Keller
Publisher: CreateSpace
ISBN: 9781505551884
Format: PDF, Mobi
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The Y.M.B.A. textbook is over 85 pages of learning designed for ages 9 and beyond. A combination of the textbook pages from three individual learning workbooks. This textbook includes lesson pages on three subjects: Marketing, Finance and Accounting. A combination of business topics and useful life skills are presented in an easy to follow format. Ideas are approached and discussed in a variety of styles to capture a students learning style. Business concepts are generally introduced to students at the end of high school or in college. Y.M.B.A. believes students can achieve an understanding of the business world with the use of comprehensive introduction style learning workbooks. Y.M.B.A. topics are discussed using relevant examples based on familiar student scenarios. The optional partner workbook offers worksheet pages, known as "The Drawing Board," that provide an opportunity for students to implement the details of the most recent lesson. The worksheets reinforce the lesson as the student applies the learned skills using reasoning and analysis. The pattern of a single page lesson followed by a single page worksheet is consistent throughout each topic. This pattern keeps students engaged and actively learning by seeking on-going student input. Recognizing business decisions and ideas establish a foundation in the future profession for each student. Business skills are utilized in every industry and an understanding of business is essential for future success. So why wait? Begin achieving more with Y.M.B.A. learning workbooks and provide a path for student accomplishment. Y.M.B.A. incorporates a distribution of skill practice areas as indicated in the front of each book by the number below the respective skill learning tile. Each workbook balances the worksheet skills and lesson concepts including fun examples to capture student interest.

101 Great Youth Soccer Drills

Author: Robert Koger
Publisher: McGraw Hill Professional
ISBN: 0071469508
Format: PDF
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101 Great Youth Soccer Drills is an exhaustive collection of the very best drills available, providing a solid foundation for you to build your players' skills. Filled with simple step-by-step instructions and diagrams, plus a sample practice program, this encyclopedia of drills provides you with solid skill-building fundamentals as well as the advanced techniques you need to get your players in top form.

The Mobile Youth

Author: Graham Brown
Publisher: Createspace Independent Pub
ISBN: 9781480024342
Format: PDF, Mobi
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10 Stories revealing the emotional relationship between young people and their mobile phones. Mobile Youth: Voices of the Mobile Generation is written for technologists, marketers and social scientists alike who want to go beyond the technology and understand the social and psychological drivers that define this unique relationship. Author Graham Brown travels from the favelas of Rio de Janeiro to the backstreets of Shibuya Tokyo on a quest to discover how young people interact with their phones and what this means for innovation. 1 billion people under the age of 30 now own a mobile phone. Every single young mobile owner has a story tell and new way of using the device adults haven't even thought of yet. It's youth who showed the world how to use Facebook, SMS, Blackberry Messenger and file sharing. What will they think of next?