The Invisible Touch

The Invisible Touch

Written by: Harry Beckwith

  • Publisher: Grand Central Publishing
  • Publish Date: 2001-01-15
  • ISBN-10: 0759520941
  • ebook-the-invisible-touch.pdf

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eBook available in PDF, ePub, MOBI and Kindle versions

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Book Summary

This guide shows how markets work and how prospective clients think. It delivers business wisdom aimed at keeping clients by utilising the keys to modern marketing - price, brand, packaging and relationships.

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